With less than 100 days to go before the beginning of the Olympic Games Paris 2024, our athletes are poised to make the City of Light shine brighter than ever

Published on 04.22.2024 • 3 minutes
  • Partnerships
  • LVMH
  • Europe
  • Paris 2024

With less than 100 days to go before the beginning of the Olympic Games Paris 2024, LVMH unveils its “The Rooftops” campaign, filmed under real-life conditionsby Louis de Caunes. The magic of the event naturally springs from the thrill of the competition, amazing performances by athletes and records broken during each edition of the Games. But 2024 promises to bring something extra special, elevated by the unrivalled setting of the host city, Paris! 

The athletes from the LVMH family take to the rooftops of Paris to focus their determination and marshal their resources as they prepare their quest for victory in Paris. Gazing out at the French capital’s most iconic monuments, they ponder the upcoming challenge of making Paris the arena where their dreams of victory become reality, celebrating French excellence and making the City of Light shine brighter than ever before. 

This poetic and cinematographic campaign stars the aura of Paris and five LVMH athletes – swimmer Léon Marchand, fencer Enzo Lefort, wheelchair tennis champion Pauline Déroulède, rugby player Antoine Dupont and gymnast Mélanie De Jesus Dos Santos. Each is paired with an emblematic Paris monument: the Fondation Louis Vuitton, the Panthéon, Montmartre and the Sacré-Coeur, the Arc de Triomphe and the Eiffel Tower. 

Promising to be one of the most ambitious and spectacular campaigns for the Paris 2024 Games, the film is being released in 60-second and 30-second versions, and reprised in event schedule billboards for the Olympic & Paralympic Games Paris 2024 and on social networks, plus five display and print formats.  

Paris, the City of Light, city of arts and literature, a crossroads of history and passion… and now the city where our athletes will achieve their most memorable feats.   

The partnership between Paris 2024 and LVMH resonates with the Group’s mission, “The Art of Crafting Dreams”. As Premium Partner of the Olympic & Paralympic Games Paris 2024, LVMH will play a major role by sharing the excellence and craftsmanship of its artisans for key celebratory moments throughout Paris 2024, making our Group the “Artisan of All Victories“. This unprecedented collaboration will showcase the unique appeal of France and Paris around the world. It carries on the dynamic support that LVMH and its Maisons have for many years provided for high-level sports and the most prestigious international competitions.