Parfums Christian Dior reveals new J’adore film by Steven Klein 

Published on 09.11.2024 • 1 minute
  • Perfumes & Cosmetics
  • Parfums Christian Dior

It takes a unique goddess with neither limits nor boundaries to embody J'adore.

Directed by Steven Klein, the new film features Rihanna amidst the golden hues of Versailles, a radiant incarnation of triumphant femininity.

In a golden gown embroidered with pale sequins and the iconic reinvented necklace, both created by Maria Grazia Chiuri, Rihanna is a modern-day queen who defies classification, perfectly embodying the ethos of J’adore. With her ability to redefine the codes of beauty and powerful women, Rihanna is the ideal muse for the fragrance, which for 25 years has celebrated a bold and timeless femininity. 

The film is a dazzling surprise and a return to the fountainhead, a celebration of the Dior dream in unison with the extravagance of a total star and a universal woman.

J’adore and  Rihanna, the beginning of a new dream in gold. 

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