Paris 2024

LVMH is Premium Partner of the Olympic & Paralympic Games Paris 2024.

‘The Art of Crafting Dreams’ is the mission of the LVMH Group.

To dream, we need inspiration. And what more magnificent inspiration could there be than the values of excellence, courage, hard work, self-sacrifice, team spirit and inclusiveness that define the world of sports?
Sports, athletes and major events – including the most spectacular of all, the Olympic and Paralympic Games – inspire dreams, excitement and bonds among millions of people around the world. And what more beautiful place than Paris, the ancestral home to so many LVMH Maisons, to celebrate France and its exceptional savoir-faire on the global stage?

LVMH’s partnership with Paris 2024 is both exceptional and highly creative. It has been shaped by something that makes the heart of LVMH and it’s artisans beat faster than anything else: creativity. Creativity is the cornerstone of LVMH’s contribution to these Olympic and Paralympic Games, marking a memorable milestone in our history. This is about applying all the passion and skills of our artisans for this incredible competition. Thanks to our talented craftspeople, LVMH will be the “Artisan of All Victories”.

The Group has naturally called on several of our iconic Maisons to ensure that French savoir-faire shines brightly during defining moments of the Paris 2024 festivities. They include Berluti, Chaumet, Dior, Louis Vuitton, Moët Hennessy and Sephora and others. Sephora is Official Partner of the Olympic and Paralympic Torch Relays.

LVMH is also delighted to be a partner to athletes who will compete under the colors of France. With their exemplary achievements and inspiring personalities, LVMH is proud to support them.

As a committed corporate citizen, LVMH has made broad social engagement a key part of its partnership with Paris 2024, starting with youth. In partnership with French charity Secours Populaire Français, LVMH is sponsoring a program to facilitate access to sports for 1,000 children and young people aged 4 to 25. This same commitment extends to cultural activities, as LVMH applies its savoir-faire to celebrate sports through a very special artistic itinerary. The public is invited to enjoy unique artworks and historic pieces that resonate with sports at LVMH Maisons Berluti, Guerlain, La Fondation Louis Vuitton, Louis Vuitton and Samaritaine. This same sporting spirit extends to the well-being of LVMH employees. An internal program encourages people to follow a regular exercise routine, and LVMH won a trophy in the “Go for 30” challenge.