Maison Fred revisits Stone Gauge to mark 110th anniversary of its founder

In a nod to the bold creativity of its founder Fred Samuel, who was born 110 years ago, Maison Fred has given a contemporary makeover to the Stone Gauge, one of its most emblematic pieces.  A replica in gold of one of the jeweler’s most vital tools – a plaque punched with holes for measuring the exact size of a diamond – this piece captured the mood of the times with its originality. The new edition celebrates the founder’s offbeat style of creativity.

An adventurer who loved precious gems and pearls, Fred Samuel founded the eponymous Maison Fred and spent his life traveling the world to elevate the beauty of women. To mark the 110th anniversary of his birth, the Maison has given a contemporary makeover to an emblematic piece created by its founder in the 1970s, the Stone Gauge. Initially, this plaque punched through with holes was used by jewelers to measure the exact size of a diamond. Turning this practical object into a precious jewelry piece perfectly expresses Fred Samuel’s joyfully offbeat creative style.

Carrying on the innovative spirit that inspired its founder, Maison Fred has updated the ‘stone gauge’, as it is still called by master jewelers. By elevating this simple tool, Fred affirms the Maison’s affinity with master jewelers, the guardians of a craft that it has always worked to preserve and develop.

A mini Stone Gauge in white gold with a 0.08 carat diamond has joined the iconic Fred collection, along with a second pink gold version with a 0.05 carat diamond. In addition to these two jewels, a an exquisite third limited-edition version in yellow gold is being made in just 110 pieces in a tribute to the 110th anniversary of Fred Samuel’s birth.

Kylian Mbappé becomes new Hublot ambassador

He amazed and delighted France and the entire world of football. With his extraordinary talent and immensely likeable personality, Kylian Mbappé is considered one of the best football players in the world. He embodies a new generation poised to set new records in the beautiful game. And Hublot is delighted to welcome him as its new ambassador alongside football legends led by Brazil’s Pelé.

“Hublot loves football.” For more than a decade, the Swiss luxury watchmaker has enjoyed a very special relationship with football. In addition to being official timekeeper for the world’s most prestigious competitions (FIFATM World Cup, UEFA EURO and UEFA Champions League), the watchmaker has for many years forged strong partnerships anchored in confidence with former players, coaches and clubs, including Juventus and Chelsea FC. The first luxury brand to become a major football sponsor, Hublot is the timepiece of choice among football lovers the world over.

Today this momentum continues with Hublot’s choice of a new ambassador, Kylian Mbappé, a prodigious young talent and a real watch aficionado. French League Champion at the age of 18 and World Champion at 19, he has broken one “youngest ever” record after another and is already considered one of the best players in the world. This partnership marks a turning point for both Hublot and Kylian Mbappé. Hublot becomes the young star’s leading sponsor, after his equipment supplier. This is also the first time that Hublot has named a current player as an ambassador.

Confirming his pride in being named the brand’s new ambassador, Kylian Mbappé said: “Hublot is a real favorite. I’ve been a fan of their watches and their philosophy for a long time.”  Hublot CEO Ricardo Guadalupe enthusiastically welcomed him to the Hublot family, stating: “This conveys a powerful message: the fusion of time, the power of dreams and passion, the magic of a sport, all values that athletes inspire.”

To celebrate this new partnership, Hublot has taken the initiative to bring together its youngest ambassador and the patriarch of the Hublot Family, former Brazilian star Pelé. The two initially communicated via social media during the 2018 World Cup. Set for 2019, their meeting symbolizes the fusion of time, an instant, says Ricardo Guadalupe, “where time stands still to mark history forever.”

Louis Vuitton pop-up bookstore at the Grand Palais in Paris from November 8-11

In conjunction with the Paris Photo 2018 International Fine Art Photography Fair, Louis Vuitton Publishing showcased its catalogue of publications at a pop-up bookstore in the Grand Palais, located at the foot of the grand Stairway of Honor in the Nave. Both the Louis Vuitton City Guides and the Fashion Eye collection of photography books were featured. In the Fashion Eye series, Louis Vuitton presents a city, region or country through the eyes of a fashion photographer. The Louis Vuitton Publishing pop-up store spotlighted five new Fashion Eye books published this year.

With its City Guide and Fashion Eye collections, Louis Vuitton Publishing explores creative photography while celebrating the art of travel. The photos that illustrate the Louis Vuitton City Guides are shot by the photography collective Tendance Floue, heightening the distinctive perspectives of different cities proposed in these exceptional books. For the 2019 Paris City Guide, the photos were shot by Patrick Tourneboeuf, and photographer Françoise Huguier shares some of her favorite addresses. During Paris Photo 2018, visitors had a chance to browse through the digital version of the guide, which was available free from the Apple Store.

Because travel is part of Louis Vuitton’s DNA, the Maison took advantage of the fair to present the five latest additions to its prestigious Fashion Eye collection, which spans a vast diversity of personal visions, from urban panoramas and natural landscapes to scenes of local life and more contemplative photographs. These new tomes invite readers to Bali, Iran, the Silk Road, Cretto di Burri in Sicily and Geneva as seen through the lenses of photographers Quentin de Briey, Harley Weir, Kishin Shinoyama, Oliviero Toscani and Paul Rousteau. On November 9th and 10th several photographers from the collection (Kourtney Roy, Harley Weir, Kishin Shinoyama, Vincent van de Wijingaard, Quentin de Briey, Paul Rousteau and Oliviero Toscani) were on hand to sign their books at the Louis Vuitton pop-up bookstore at the foot of the Stairway of Honor in the Nave of the Grand Palais.

Charlize Theron, a triumphant muse in the new campaign for J’adore Absolu by Parfums Christian Dior

For the launch of J’adore Absolu Parfums Christian Dior has released a new campaign starring Charlize Theron, the face of its flagship fragrance for the past 14 years. Wearing a dress inspired by the Songe design created by Maria Grazia Chiuri for Dior’s spring-summer 2018 haute couture collection, the actress embodies a modern goddess, liberated and strong as she lingers sublimely in a golden bath in a monumental yet intimate hammam. Created by director Romain Gavras, the film presents a tableau of grandiose audacity as it recounts the story of the J’adore woman through sensual images.

An ode to femininity, J’adore Absolu brings to life the floral and fruity notes of Grasse jasmine, an exceptional flower that expresses the olfactory expertise of Parfums Christian Dior. The flowers selected must be hand picked in the first rays of sun, giving them time to reopen and reveal their “fruity, apricot accents with the coming of the cool, humid evening air,” explains Dior Perfumer-Creator François Demachy.

Wrapped in notes of honey and delicately sweet orange and rose, this signature jasmine takes on luscious scents, exuding amazing freshness. In J’adore Absolu, François Demachy says he wanted to “express the beauty of the multiple facets” of this celebrated perfumed flower. The perfume’s amphora is adorned with an organic wave on its iconic gold neck, a subtle reinterpretation that brings to life the figure-eight silhouette designed by Christian Dior for his first collection in 1947.

To embody J’adore Absolu, actress and Dior muse Charlize Theron wears a haute couture dress designed by Maria Grazia Chiuri, embroidered with sequins sewn on with real gold thread. More iconic than ever, she lights up the heart of a dreamlike, sensual tableau inspired by Jean-Auguste-Dominique Ingres’ masterpiece The Turkish Bath. In the film directed by Roman Gavras, she slips into the gilded skin of a conquering goddess, the portrait of an independent woman, against the hypnotic music of the Kanye West title Flashing Lights, a fusion of electro rap and symphonic R&B. With J’adore Absolu, François Demachy has exquisitely reinterpreted Dior’s boldly unique and multifaceted idea of femininity.

FENDI MANIA Feat. Fendi/Fila by Hey Reilly

Unveiled at the Fall/Winter 2018-19 Women’s fashion show in Milan, the FENDI MANIA capsule collection blends luxury fashion with the style of an iconic sportswear brand that was hugely popular among top-level athletes in the 1980s. The exciting collection spans ready-to-wear, shoes and accessories for women, men and children. To project the identity of the collection Fendi re-appropriated the “Fendi/Fila” logo created by Instagram artist Hey Reilly (@hey_reilly). Available in stores and online since October 16, FENDI MANIA embodies Fendi’s unique creative spirit with a splash of irony.

Celebrated for his “brandalizing” of logos on Instagram, artist Hey Reilly (@hey_reilly) has made luxury houses the leitmotiv of his creative magic. He reinvents clothes and mashes up logos with offbeat, lighthearted humor. Intrigued with the artist’s take on its logo, Fendi initiated a collaboration with him to create the signature for its new FENDI MANIA  capsule  collection.


Melding the world of sportswear with luxury fashion, FENDI MANIA applies the logo created by Hey Reilly in two color combinations: red with blue and yellow with white. The two versions are splashed on clothes, shoes and accessories for women. The logo appears in graphic diagonal stripes combined with the iconic FF logo on mink coats and reversible bombers, as well as silk skirts paired with coordinated tops or boxy leather jackets. Juxtaposed with a star print on denim blazers, the FENDI/FILA by @hey_reilly logo gives the collection a Western feel, joined by hot pants and fringed bomber jackets.


On the men’s side, the FENDI/FILA by @hey_reilly logo meets the FF pattern in revisited staples, including a sweatshirt, a padded vest and dark indigo denim pieces. The eye-catching FENDI MANIA graphics grace children’s clothes too: jumpsuits for babies, dresses and skirts for young girls, plus windbreakers and tracksuits for boys.


Shot in Dubai, the ad campaign for the FENDI MANIA is infused with a cool vibe echoing music and art references. The launch of the collection – available in Fendi stores and on since October 16 and until the end of the year – was marked by a high profile drop in seven pop-up stores, accompanied by a series of special events around the world.

Louis Vuitton unveils capsule collection with Grace Coddington, former creative director of Vogue US

After Jeff Koons, Stephen Sprouse and Yayoi Kusama, Louis Vuitton continues its history of collaborations with celebrated artists in a capsule collection by Grace Coddington, former creative director for the US edition of Vogue magazine. Designed alongside Nicolas Ghesquière, Louis Vuitton Artistic Director for Women’s Collections, Grace Coddington’s capsule collection brings her playfully imaginative twist to leather goods, ready-to-wear, shoes and accessories, inspired by her legendary love of cats. The collection prelaunched in pop-up stores opened specially for the event in London, New York and Beijing and has been available in Louis Vuitton stores since November 2nd.

Grace Coddington’s Catogram adds a new chapter to the history of Louis Vuitton. Her illustrations for the Cats on Leather collection depict her beloved Persian cats, as well as Nicolas Ghesquière’s dog, splashed across Monogram leather in orange to echo her flame-colored hair.

© Louis Vuitton x Grace Coddington

Throughout the collection, the creative charm of the former US Vogue creative director is married with the ancestral craftsmanship of Maison Louis Vuitton. Every detail counts, nothing is left to chance. For example, mouse prints adorn the linings of handbags and luggage tags are meticulously edge-dyed by hand.

© Louis Vuitton x Grace Coddington

Both new classics such as the Petite Malle or the City Steamer and icons like Speedy or Neverfull are given a new twist. Even lambswool blankets and nylon umbrellas become unique statements as elegance is seen from a delightfully fresh perspective. This audacious irreverence perfectly resonates at the same time with Grace Coddington’s iconoclastic style and Nicolas Ghesquière’s fascination with eccentricity, not to mention their mutual adoration of animals.

© Louis Vuitton x Grace Coddington

The capsule collection prelaunched in Louis Vuitton pop-up stores in New York, London and Beijing and is also available on the Louis Vuitton website.

RIMOWA celebrates 120th anniversary with global campaign starring five global cultural icons.

To celebrate its 120th anniversary, RIMOWA has unveiled its first-ever global campaign, featuring a star-studded cast of five global icons: Roger Federer, Virgil Abloh, Adwoa Aboah, Nobu Matsuhisa and Yoon Ahn. Their purposeful journeys and mindset perfectly embody RIMOWA’s values of mastery and ambition. The global campaign spans five films and outdoor advertising with a powerful tagline: “No one builds a legacy by standing still.”

“For 120 years, RIMOWA has been a leader in quality, innovation and craftsmanship, creating a product that’s loved cross-generationally for its ability to aid in the pursuit of inspiration and discovery through travel,” says Alexandre Arnault, CEO of RIMOWA.


RIMOWA has always been inspired by ambitious journeys and active engagement with the world. To celebrate its 120th anniversary, the Maison has created its first-ever global advertising campaign. Shot on three continents by five different directors, the films share a distinctive cinematic sensibility and powerful storytelling, recounting the journeys of five exceptional internationally-renowned individuals who have achieved mastery in their respective fields and embody the Maison’s fundamental belief that no one builds a legacy by standing still.


“We selected a group of like-minded travelers who have embarked on ambitious, lifelong journeys, and who happen to be authentic RIMOWA customers. Despite the differences between each of these personal stories, there’s a shared belief that mastery is a never-ending process, and that travel is a powerful vehicle to make a mark in the world,” says Hector Muelas, Chief Brand Officer of RIMOWA.


Roger Federer’s film recreates an actual conversation between the tennis star and his father before Roger’s first trip to Zurich. The film featuring model and activist Adwoa Aboah presents travel as a powerful means to refocus on positive life goals, while the film starring Virgil Abloh, Men’s Artistic Director at Louis Vuitton and Founder & Creative Director of Off-White, shares his artistic vision through travel aphorisms. In his film, internationally-renowned chef, businessman and restaurateur Nobu Matsuhisa recounts how an ancient Japanese travel tale mirrors his own life. Lastly, Yoon Ahn, Dior Men’s jewelry designer & Founder and Creative Director of AMBUSH, evokes opposing sources of inspiration with quotes from her private travel diary.

The campaign illustrates RIMOWA values: an ambition to mark its times by crafting exceptional luggage and boldly challenge the status quo. This mindset is encapsulated in the Maison’s tagline, “No one builds a legacy by standing still.”

Cette campagne vient illustrer les valeurs de RIMOWA : ambition de marquer son temps en fabriquant des bagages exceptionnels et audace de remettre en question les codes établis. Un message résumé en une phrase par la Maison : “No one builds a legacy by standing still”.

Chaumet unveils “Make it Yours” virtual ring customization for the new Joséphine collection

In conjunction with the launch of exquisite new rings in the iconic Joséphine collection, Chaumet presents “Make it Yours”, a virtual ring design tool that lets women combine up to three different Joséphine Aigrette rings to create a ring that is totally unique. This digital ring builder melds gemstone tones – from amethyst and citrine to peridot, aquamarine or rhodolite garnet – with diamonds and pearls for personalized jewelry combinations. 


Empress Joséphine, Maison Chaumet’s treasured muse, reinvented the codes of fashion and taste in her era, expressing her personal vision of elegance. Creative, joyful and bold, she loved to surprise, daring to layer jewels, combining pearls and diamonds with a variety of materials and motifs. She was, she proclaimed, “Neither completely the one, nor entirely another…”.

With “Make it Yours”, Maison Chaumet emulates Joséphine’s art de vivre with the launch of a collection inspired by her very personal manner of mixing styles and personalizing her audacious looks. In conjunction with the launch of new rings in the Joséphine Aigrette collection, the high jewelry house has unveiled an exciting innovation, inviting women to personalize their own unique jewelry.  With a choice of delightfully hued gemstones, diamonds and pearls, “Make it Yours” lets each woman customize her ideal ring by layering and stacking up to three rings from the collection to create a single ring.

Discover the experience: 

Belvedere Vodka introduces limited edition bottle designed by artist Laolu Senbanjo

Belvedere Vodka, the original Polish super premium vodka, has unveiled a collaboration with visual artist, musician and activist Laolu Senbanjo, who has designed a striking graphic bottle for the Maison, inspired by patterns and symbols from the Yoruba cultural heritage. Proceeds from the sale of the bottle will support the organization (RED) and the Global Fund to fight AIDS, which Belvedere Vodka has supported since 2010.

A prominent figure on the New York art scene, Laolu Senbanjo is known especially for his body paintings, which are featured in a clip from a song on Beyoncé’s album Lemonade. In addition to the pop diva, he has collaborated with artists such as Alicia Keys and Seun Kuti, has figured on the cover of the Washington Post and had feature portraits in the New York Times, Vogue and The Guardian, as well as on CNN and the  BBC. While renowned for his body painting, Laolu’s mantra is “everything is my canvas” and he has worked on walls, sneakers, installations and more.


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Laolu Senbanjo revisited the design of the Belvedere Vodka bottle, applying a texture that reacts to UV lights and drawing on “Afrosymetrics” design to express the pristine water and Polska rye used to make the vodka.

The collaboration was unveiled in conjunction with New York Fashion Week during an A-list event at the Whitney Museum of American Art.

Sales of the bottles – available in 70cl, 75cl, 1l and 1.75l sizes – will support the organization (RED) and the Global Fund to Fight AIDS during their missions in Africa.

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Moët & Chandon unveils exclusive collaboration with Virgil Abloh

Moët & Chandon has unveiled an exclusive collaboration with Virgil Abloh, with the release of limited edition bottles available exclusively in the United States. True to its pioneering spirit, the Champagne house is revealing a partnership that melds contemporary lifestyle and authentic heritage.

Virgil Abloh, who became artistic director for Louis Vuitton menswear in spring 2018, has signed his first collaboration with a Wines & Spirits Maison, a collection of custom-designed bottles of Moët & Chandon Nectar Impérial Rosé.

Virgil Abloh has revisited the classic Nectar Impérial Rosé bottle, giving it a white neck foil with a fine gold border. The totally see-through bottle bears the designer’s signature “DO NOT DROP” message on the side while showcasing the champagne’s bright coppery pink bubbles.

These unique bottles contain Moët & Chandon Nectar Impérial Rosé, which has become the  champagne of choice among demi-sec lovers since its introduction in 2004. The wine has a distinctively extravagant fruitiness, density on the palate and a surprising crisp finish.

The Moët & Chandon c/o Virgil Abloh™ collection includes two limited edition bottles. The first is a handmade Jeroboam (3 liters), reserved to Virgil Abloh’s circle of friends and family. The second is a standard 750ml “ready-to-wear” bottle, available exclusively in the United States at select stores.

Initially launched in New York, Miami, Los Angeles, Atlanta and Chicago on October 1st, the Moët & Chandon c/o Virgil Abloh™ collection will be available nationwide at retailers and from October 15th on, the Moët Hennessy online retail site, in certain US states only.

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