One month after the announcement of the French government’s plan to safeguard craftsmanship in France, the LVMH group is participating, as main partner, to the first edition of the Rencontres Économiques des Métiers d’art forum in Tonnerre, Burgundy. The aim of this new event dedicated to the impact of the Métiers d’Art in France is to bring together the community of economic, political, institutional, and social stakeholders specialized in this sector to create new synergies between artisans, organizations, companies, and regions.
Under the high patronage of Mr. Emmanuel Macron, President of the French Republic, and with the participation of Mr. Bruno Le Maire, Minister of the Economy, Finance and Industrial and Digital Sovereignty, Ms. Rima Abdul Malak, Minister of Culture, and Ms. Olivia Grégoire, Minister Delegate for SMEs, Trade, Small-Scale Industry and Tourism, this event highlights the government’s new three-year strategy to structure the various art and craft sectors, from SMEs to large groups.
This national program, founded on five pillars (promoting savoir-faire among younger generations, passing on rare skills, placing craftsmanship at the heart of local life, supporting innovation and creation, and promoting French savoir-faire internationally), echoes LVMH’s commitments to developing savoir-faire in France.
Beyond its 100,000 talents who perpetuate 280 heritage skills within its Maisons, the Group works with a broad ecosystem of artisans and implements numerous initiatives to meet this objective through its Métiers d’Excellence program, its partnerships and investments to promote these professions, attract a new generation of talent to them, and contribute to the economic revitalization of French regions. Indeed, preserving these métiers and projecting them into the future is essential to ensuring the development and desirability of the LVMH’s Maisons.
The Group, its partner La Fabrique NOMADE and the Maison Hennessy will be involved in the series of round tables to emphasize their commitment to developing these skills:
- Laurent Boillot, CEO of Maison Hennessy and Chairman of the Comité Colbert, will take part in a round table on the theme of SUSTAINABILITY, moderated by Sylvie Adigard, journalist and TV host, with the participation of Arnaud Lebert, Maison Roze, Pascal Morand, Fédération de la Haute Couture et de la Mode and Emmanuel Tibloux, EnsAD.
- Alexandre Boquel, Director of LVMH’s Métiers d’Excellence, will join a round table on the theme of TRANSMISSION, moderated by Sylvie Adigard, journalist and TV host, with the participation of Gabrielle Légeret, De l’or dans les mains, Pierre Martin, AG2R LA MONDIALE and Emmanuelle Petitdemange, Mobilier National.
- Inès Mesmar, Director of La Fabrique NOMADE, a partner association of LVMH since 2019, will share her views during a round table on the theme of TRAINING PROGRAMS, moderated by Thierry Bret, Presse évasion, with the participation of Frédérique Clere, Campus des Métiers et des Qualifications Maroquinerie et Métiers d’art de Bourgogne-Franche-Comté, Sophie Dariel, Campus MaNa and Armelle Weisman, Campus Versailles Patrimoine et Artisanat d’excellence.
To promote the concrete actions of the Group, a unique exhibition has been created exclusively for the Rencontres Économiques des Métiers d’Art in Tonnerre, featuring works that combine Art and Craftsmanship:
- The Group will showcase the piece “Conversations Ex Situ”, initiated by LVMH Métiers d’Excellence and created by artist Jérémy Gobé and five artisans from La Fabrique NOMADE: Anna-Karina Raga (jeweler), Faten Al Ali (mosaicist), Fiorella Gonzalez (crocheter), Ghazaleh Esmailpour Qouchani (jeweler), Serap Karabulut (embroiderer). Echoing the values of LVMH, this collaboration around the theme of coral reflects the shared commitment of its stakeholders to protecting biodiversity, preservation and transmission of traditional savoir-faire, and social engagement.
- As part of its partnership with ELLE, ELLE Décoration and ELLE à Table magazines on the Prix des Artisanes, the Group highlights the work of Manon Bouvier, Meilleur Ouvrier de France (Best Craftsman of France) in straw marquetry and winner of the Prix des Artisanes 2021 in the Design and tableware category, with the rye straw work “Strato”, produced in her Paelis workshop. LVMH’s support for the Prix des Artisanes and its winners reflects its investment in the transmission of savoir-faire and female entrepreneurship, which is still too little highlighted in this sector.
- Hennessy will present three exceptional pieces from its Éditions Rares: the Dame-Jeanne in wicker, interlaced with hand-woven leather created by Renaud Fillioux de Gironde, 8th generation of the Maison Maîtres-Assembleurs; the Masterpiece Hennessy Paradis in mouth-blown cristal, created with jeweler Lorenz Bäumer; as well as the Habit de Cuir of the Hennessy Paris decanter, personalized with a leather cover designed in their partner workshops in France.
LVMH’s economic footprint in France:
- LVMH has recruited more than 8,000 talented people in these professions worldwide, and 3,000 positions are to be filled in France in these professions by the end of 2024.
- In France, one job created by LVMH generates four for the French economy. In other words, some 160,000 people work indirectly for the Group.
- LVMH, which gathers 518 boutiques and 112 production and craft sites in France, has invested 5 billion euros to modernize or create new boutiques, build new workshops, and stimulate employment in the world.
LVMH’s Métiers d’Excellence initiatives in France:
The LVMH Métiers d’Excellence department plays a key role in promoting, preserving, and transmitting excellent craftsmanship in France, by developing numerous concrete actions in the field, with the aim of:
- Raising awareness among high school students and inspiring careers with “Excellent!”: by 2022, more than 1,600 high school students in France, Italy and Spain will have been introduced to the Group’s areas of expertise.
- Guiding people to the right training and recruitment opportunities with “You & ME”: after a tour of five French cities in 2022 and four in 2023 (Clichy-sous-Bois, Reims, Valence, Orléans, Lyon and Paris) to provide access to over 3,500 internship, work-study, fixed-term and indefinite contract offers. The 2023 tour welcomed over 5,600 visitors, making “You and ME” France’s #1 private recruitment show. Find out more: youandme.lvmh.com
- Training the Group’s future talent with the “Institut des Métiers d’Excellence”: a record-breaking start to the 2022 academic year for the Institut des Métiers d’Excellence, with a class of over 450 new apprentices in its seven countries (France, Switzerland, Italy, Spain, Japan, Germany and the USA). They have access to over 42 training courses in partnership with 33 leading schools. Aged from 15 to 51, and with a third of people undergoing professional retraining, this class has a diverse range of backgrounds and profiles. Since its creation in 2014, more than 2,000 apprentices have been trained by the Institut des Métiers d’Excellence.
- Ensuring the ongoing training of the Group’s talents with “L’Académie des Métiers d’Excellence”: within this Academyand the 36 in-house schools of the different Maisons, in-house talents are able to develop their skills. By 2022, over 200,000 hours of training will have been devoted to the development of more than 30,000 employees.
-
Valuing the best talents and embodying excellence in savoir-faire with the “LVMH Virtuosos”: this community, created in 2021, is composed of over 120 Virtuosos, celebrated at the SHOW ME events. Each embodies excellence in their craft and an exemplary career path in the Group’s Maisons. They benefit from personal development programs and are encouraged to transmit their passion and expertise, particularly to younger generations.
