Guerlain reveals new Mon Guerlain campaign and celebrates launch of Mon Guerlain Eau de Parfum Intense with Angelina Jolie in Paris

Guerlain was honored to welcome Angelina Jolie, the muse of its Mon Guerlain fragrance, in Paris on July 8-9. During her visit the Maison revealed the new Mon Guerlain campaign and celebrated the upcoming launch of Mon Guerlain Eau de Parfum Intense, set for the end of August. 

Since 2017, Angelina Jolie has been the muse of Mon Guerlain, the Maison’s most recent feminine fragrance, created by the duo of Master Perfumer Thierry Wasser and Delphine Jelk, Guerlain Perfumer. On July 8th Guerlain President and CEO Laurent Boillot welcomed the actress for a press conference at the Hôtel de Crillon in Paris. During the event they unveiled the new Mon Guerlain film, shot by Emmanuel Lubezki at Angelina Jolie’s home in Cambodia.

© Guerlain

At the press conference Angelina Jolie spoke about her connection to Maison Guerlain and the work of the foundation she set up in 2003 in Cambodia in the name of her son Maddox to help local communities access healthcare and education and preserve the environment.

Laurent Boillot and Angelina Jolie also announced a joint sustainable development project to protect bees in the Samlot area of northwestern Cambodia, working with local communities and drawing on the expertise of bee specialists that Guerlain has supported for over ten years.

After the press conference the actress visited the Guerlain Boutique at 68 avenue des Champs-Élysées.

© Guerlain

Two years after creation of Charter on Well-being of Fashion Models, LVMH and Kering host meeting to assess progress

Two years after the creation of a Charter on Working Relations with Fashion Models and their Well-being, LVMH and Kering invited fashion industry stakeholders to a meeting in Paris on July 11th for an initial review of application of the measures. Two new groups signed the Charter during the event.

The Fashion Models Charter is the fruit of extensive work with key players in the fashion industry. Introduced in September 2017, the initiative was led by Antoine Arnault, a member of the LVMH Board of Directors. A meeting to review the impact of the Fashion Charter two years after its creation took place on July 11 in Paris, bringing together the different stakeholders.

The day-long event comprised four round tables to address pivotal issues: Who are the models? How are models recruited? How can models best be supported in exercising their profession? How can the physical and psychological health of models be effectively monitored?


© Sylvain Bachelot

Participants in the round tables – models, modeling agencies, fashion brand and other stakeholders – had an opportunity to discuss the positive impact of the Charter, as well as opportunities for further progress.

© Sylvain Bachelot

The event culminated with the signature of the Fashion Models Charter by fashion house Oscar de la Renta and advertising agency Publicis, joining publications Elle and Version Femina, both partners of the Charter since 2018.

LVMH Maisons in the U.S. sign United Nations Standards of Conduct, joining the fight against LGBTI + discrimination

Last March 13th, members of the LVMH Executive Committee and CEOs of LVMH Maisons in Europe came together in Paris to sign the UN standards of conduct for business, which fight against discrimination toward LGBTI people.  During a ceremony in New York honoring World Pride Month, LVMH further strengthened its commitment to diversity, equality and respect by signing these same UN Standards of Conduct. The ceremony was attended by two members of the LVMH Executive Committee – Chantal Gaemperle, LVMH Group EVP, Human Resources and Synergies, and Chris de Lapuente, Chairman & CEO of LVMH Perfumes & Cosmetics and Sephora – joined by CEOs of LVMH Maisons in the United States and Fabrice Houdart, Human Rights Officer, United Nations.

The signing of the UN Standards of Conduct for business, which fight discrimination against LGBTI (Lesbian, Gay, Bisexual, Transgender, Intersex) people took place during the “Pride at LVMH” internal event organized ahead of World Pride NY, which marks the 50th anniversary of the 1969 Stonewall Riots.


With the signature of these standards LVMH and its Maisons reaffirm their commitment to:

  • Respect Human Rights of LGBTI workers, customers and community members,
  • Eliminate Discrimination against LGBTI employees in the workspace,
  • Support LGBTI employees at work,
  • Not Discriminate against LGBTI customers, suppliers and distributors and insist that business partners do the same,
  • Stand up for Human Rights of LGBTI people in the communities where they do business.

During the “Pride at LVMH” event, hosted by Chantal Gaemperle, LVMH Group EVP, Human Resources and Synergies, and Anish Melwani, Chairman and CEO, LVMH Inc. (North America), participants heard from Chris de Lapuente, Chairman & CEO of LVMH Perfumes & Cosmetics and Sephora, as well as Marc Jacobs.

“Thanks to the passion of their diverse talents, LVMH’s Maisons design products and provide experiences that make people dream. With this comes a responsibility to help shape inclusive work environments where everyone can contribute, beyond gender, race, sexual orientation and nationality. At LVMH, we celebrate the world as it is and encourage our teams to create a sense of belonging,” said Chantal Gaemperle, LVMH Executive Vice President, Human Resources and Synergies.

“Pride at LVMH” was also an opportunity to listen to testimonials from LGBTI employees of several LVMH Maisons, who shared their personal stories about how the LVMH Group has been pivotal in supporting them both professionally and personally. Their remarks highlighted a broad range of ongoing initiatives by LVMH’s Maisons such as Rock your Rainbow by Sephora, Make Up For Ever’s partnership with the Hetrick Martin Institute and Benefit’s integration of Planned Parenthood as a partner in its Bold is Beautiful program.

Before the end of the year LVMH will launch a worldwide training program for all executives and managers on Unconscious Bias and Inclusive Leadership towards LGBTI employees, while continuing the development of practical tools to raise awareness about non-discrimination in the recruitment process.

Guerlain holds third edition of Bee University at UNESCO headquarters in Paris

In conjunction with the International Day for Biodiversity on May 22,  Guerlain organized the third edition of its Bee University program to identify the best solutions to protect and preserve bees. The event was part of the Man and Biosphere (MAB) conference held at UNESCO to mark the International Day for Biodiversity.

Bees have been an inspiration for Guerlain since 1853, emblazoning the Maison’s most precious perfume bottles. In addition to a symbol, bees also provide Guerlain with irreplaceable natural ingredients. With the growing threat to ecosystems, preserving biodiversity has thus become fundamentally important to the Maison. Protecting bees is one of the key pillars of Guerlain’s commitment to sustainability “In the Name of Beauty”, leading to a host of concrete initiatives, including the Bee University symposiums.

Launched in 2017, this annual event brings together leading specialists in bee conservation to share expertise on the causes and consequences of the disappearance of bees and the most innovative solutions to address this crisis. The Bee University offers an opportunity for the public to discover or learn more about this essential issue. The third edition of the program introduced an international scope as discussions addressed the impact of the bee crisis around the world, exploring solutions proposed in different countries.

Abeille Royale Ouessant

Guerlain’s Bee University was part of a conference series to celebrate International Day for Biodiversity hosted by the UNESCO Man and Biosphere (MAB) program, with which LVMH recently announced a five-year partnership. Launched in the 1970s, this intergovernmental scientific program aims to establish a scientific framework to improve relationships between people and their environment around the world.

Benefit Cosmetics launches fifth Bold Is Beautiful philanthropy campaign

Benefit Cosmetics launched its “Bold Is Beautiful” project in 2015 to empower women and girls through education, access to wellness and self-sufficiency. Twenty-one countries are taking part in the 2019 campaign, joined for the first time this year by Malaysia and local partner charity Women:girls. Since its start this philanthropy program has raised over 15 million euros by donating proceeds from services at Benefit Brow Bars.

“We always believed that beauty runs deeper than the surface and after decades of helping women look and feel their best, we wanted to take this philosophy beyond the beauty counter by launching the Bold is Beautiful Project,” says Annie Ford Danielson, Benefit Cosmetics Chief Beauty Ambassador and daughter and niece of co-founders Jean and Jane Ford.


© Benefit Cosmetics

Since 2015, the Bold Is Beautiful  project has enabled Benefit Cosmetics to donate over 15 million euros to partner charities in participating countries around the world. For the fifth consecutive year, during the entire month of May the California-based beauty specialist will donate 100% of proceeds from brow waxes to local charities that empower women and girls to be bold, believe in themselves and reach their full potential. Plus, 100% of proceeds from 3D BROWtones magenta sales will be donated all year.

To mark this fifth “Bold Is Beautiful” campaign, Maggie Ford, Chief Beauty Ambassador at Benefit Cosmetics and daughter and niece of founders Jean and Jane Ford, talks about the impact of project in a special 90-second video.

This year Benefit aims to raise 5 million euros in 21 countries taking part in the Bold is Beautiful campaign across the globe. Malaysia is joining the program for the first time with the charity Women:girls, which helps women regain confidence in themselves and encourages young girls to be change agents. Money raised and donated will be used for community workshops and a mentoring program for women and girls in the country.

LVMH announces signature of a five-year partnership with UNESCO to support Man and Biosphere (MAB) biodiversity program

Consistent with its longstanding commitment to biodiversity and following the conclusions of the 7th plenary session of the Intergovernmental Science Policy Platform on Biodiversity and Ecosystem Services (IPBES), LVMH is teaming with UNESCO as a partner to the agency’s « Man and Biosphere » (MAB) intergovernmental scientific program, which aims to safeguard biodiversity across the planet. The MAB program provides an important framework for international cooperation to achieve the UN Sustainable Development Goals. It is one of UNESCO’s major programs.

Within the scope of this partnership, the LVMH group will be present alongside UNESCO at major international events in the next two years. This agenda includes the 15th meeting of the Conference of the Parties (COP15) to the Convention on Biological Diversity in November 2020 in Kunming, China.

LVMH and the Group’s Maisons will also rely on UNESCO’s scientific expertise to advance their sustainable sourcing programs via its network of 686 biosphere reserves. This brings LVMH Maisons the benefits of a network of experts at the regional level and in different disciplines to drive the development and success of their initiatives to protect biodiversity. At the same time, this partnership will facilitate the implementation of innovative solutions for natural and sustainable resource management and the identification of products and new markets centered on the quality and traceability of the materials used.

In addition, LVMH will contribute to scientific research projects led by the MAB and will make selected infrastructure resources available to help establish pilot sites for conservation and responsible long-term protection of biodiversity.

Audrey Azoulay, General Director of UNESCO, stated: “We look forward to this partnership with LVMH to preserve biodiversity and our environmental heritage, and we are extremely pleased to receive support on this essential issue from a group with a powerful international footprint. We have the expertise, knowledge and commitment to slow the erosion of biodiversity, and together we must take action for our planet and for future generations.

This partnership marks a significant step forward along the path on which the LVMH group has already embarked to safeguard biodiversity. We are delighted to have this opportunity to work closely with UNESCO on these essential issues,” said Antoine Arnault, Member of the LVMH Board.

By supporting the MAB program, LVMH continues its active commitment to biodiversity, which in 2012 led the Group to endorse the French National Strategy for Biodiversity. LVMH is also a founding member of the French Foundation for Research on Biodiversity (FRB) and contributes to the biodiversity working groups of Orée (French cross-industry association) and the French “Fédération des Entreprises de la Beauté”.

In 2012, LVMH formalized its environmental commitments within the LIFE (LVMH Initiatives For the Environment) program which aims to strengthen the environmental performance of the Group and its Maisons around four shared strategic priorities:

  • “Products” target: By 2020 the Group will improve the environmental performance of all its
  • “Supply Chain” target: More closely monitor traceability and compliance of the materials and ingredients used to make products that embody the Group’s excellence while preserving natural resources. Apply the highest standards in 70% of procurement chains by 2020 in order to achieve 100% by 2025.
  • “Climate Change” target: Reduce CO2 emissions from energy consumption by 25% by 2020 compared with the 2013 baseline, continuing efforts to combat climate change.
  • “Sites” target: Improve environmental performance indicators (water consumption, energy consumption, waste production) by at least 10% for all production and administrative sites and stores.

This Group-level engagement is joined by numerous engagements at LVMH Maisons, notably:

  • Guerlain, who has been a long-time supporter of the Brittany Black Bee Conservatory on Ouessant Island and has since 2015 provided support for the Observatoire Français d’Apidologie center.
  • LVMH Champagne Maisons (Dom Pérignon, Krug, Mercier, Moët & Chandon, Ruinart et Veuve Clicquot), which were the first in the region to receive Sustainable Viticulture certification in 2014, followed in 2015 by High Environmental Value Agriculture certification for their entire vineyards.
  • Hennessy, who achieved the objectives of its Ecophyto 2025 plan six years ahead of schedule and has for several years been involved in innovative sustainable agriculture and environmental protection trials.


« Man and Biosphere » is an intergovernmental scientific program whose major objectives include the reduction of biodiversity loss and addressing ecological, social and economic issues. Because it spans issues that bridge multiple areas – scientific, ecological, social and development – the MAB is an interdisciplinary program that draws on natural and exact sciences, economics and education in order to improve human environments and preserve natural ecosystems. In particular it fosters innovative approaches towards economic development that respects social, cultural and ecological values. The program is based on an extensive network of actors and 686 biosphere reserves in 122 countries, providing support sites for the conservation of biodiversity and testing of solutions to ensure their preservation.


LVMH strengthens its commitment to building an inclusive company culture by signing the UN standards of conduct for business, which fight against discrimination towards LGBTI people

On March 13th, following a series of events organized around the world by LVMH and its Maisons to support Diversity & Inclusion in the workplace, 300 talents, amongst which Executive Committee members, CEOs and HR Directors gathered in Paris to celebrate the Group’s achievements in terms of Gender Diversity and continue to strengthen the Group’s commitment to Diversity & Inclusion in the workplace. 

In addition to its objective to achieve gender parity in key positions by 2020, LVMH showed its ever growing commitment to fostering diversity and promoting a culture of respect, equality and inclusion for all, by officially signing the UN standards of conduct for business which fight against discrimination towards lesbians, gays, bisexuals, transgenders and intersexed people (LGBTI). 

Yesterday, gender diversity programs were highlighted to showcase Maisons and people working towards the Group’s objective of achieving gender parity by 2020 in key positions. Amongst those, two innovative projects born out of the open innovation event DARE EllesVMH that took place in March 2018 were launched: SHERO, an internal digital platform & community to empower LVMH women through articles, video, podcast and more; and The Inclusion Index, a framework aimed at stimulating diversity actions internally and promoting these efforts externally to support the Group’s diversity goals.

By signing the UN standards of conduct which fight against discrimination towards LGBTI people, LVMH Executive Committee members and CEOs show their commitment to:

  • Respect Human Rights of LGBTI workers, customers and community members
  • Eliminate Discrimination against LGBTI employees in the workspace
  • Support LGBTI employees at work
  • Not Discriminate against LGBTI customers, suppliers and distributors and insist that business partners do the same
  • Stand up for Human Rights of LGBTI people in the communities where they do business

This builds upon LVMH’s existing anti-discrimination policy which started with the 2009 Code of Conduct, reviewed in 2017, followed by anti-discrimination training for recruiters since 2011 and the implementation of tests against all forms of discrimination in the recruitment process.

The Group is currently working on a worldwide training program around Unconscious Bias and Inclusive Leadership which will be rolled out to all employees in key positions by the end of 2019.

Wild Immersion, a new attraction at the Jardin d’Acclimatation that immerses visitors into a virtual wildlife reserve

The Jardin d’Acclimatation has introduced a new marquee attraction called “Wild Immersion”, a virtual reality experience that plunges visitors into the heart of nature and wildlife. This spectacular attraction has been developed in partnership with the Jane Goodall Institute.

A haven of greenery in the heart of the city, the Jardin d’Acclimatation has always been a place where people can reconnect with nature.  With a resolutely contemporary vision, the Jardin has welcomed virtual reality to create an exciting new attraction called Wild Immersion. This immersive experience takes visitors on a fascinating journey into the heart of a virtual wildlife reserve.

© DR / Jardin d’Acclimatation

In the heart of the Palais d’Hiver in an interactive environment with lush vegetation and sophisticated sound, Wild Immersion offers a tour of the world’s flora and fauna in six films lasting 12 minutes each. Viewers find themselves face-to-face with animals from the Amazon rainforest, pandas in Asia, whale sharks in Oceania and elephants in the African savanna. What’s more, this virtual wildlife tour leaves no carbon footprint while heightening awareness of the threat to endangered species.

The Jardin d’Acclimatation has made a strong statement by welcoming an attraction with a powerful educational message for young and older visitors alike on the importance of protecting nature and wildlife. To prepare the attraction the Jardin teamed with the Jane Goodall Institute founded by the celebrated English primatologist Jane Goodall, who dedicated her life to protecting animal biodiversity. One percent of revenue generated by the attraction will be donated to the institute to help fund its natural reserves.

© DR / Jardin d’Acclimatation

Practical information:

Entry and access to Wild Immersion : 10 euros

Entry, access to Wild Immersion and 3 attraction tickets: 16 euros

Launch of “Une Journée Pour Soi” initiative with the Secours Populaire

After a rich program of events in Saint-Denis, Marseille and Roubaix, the initiative “Une Journée Pour Soi” (“A Day All Your Own”) organized by LVMH in partnership with French charity Secours Populaire continued in Paris. Eighty women were invited to the Make Up For Ever Academy and then the Fondation Louis Vuitton this Friday. The LVMH Group marked International Women’s Day with support for women living in vulnerable situations, giving them a day away from their problems and a chance to regain a positive image of themselves. 

In partnership with French charity Secours Populaire, LVMH has launched an initiative called “Une Journée Pour Soi” (“A Day All Your Own”) to benefit women living in vulnerable situations in six French cities. The first events in the three-part program in Saint-Denis, Marseille and Roubaix were full of smiles, laughter and powerful emotions. Nearly 200 women have already enjoyed a day away from their difficult daily challenges.

The program is designed to help these women regain confidence and look to the future with optimism thanks to a full day of events exclusively for them: makeup workshops with makeup artists from LVMH Maisons Guerlain, Make Up For Ever and Sephora, photo shoots with professional photographers (Gilles Bensimon, Olivia Arthur, Rebecka Oftedal, Laziz Hamani, Gabriel De La Chapelle and Alain Delorme), and guided tours of cultural institutions such as the Fondation Louis Vuitton, the Musée Regards de Provence in Marseille or La Piscine in Roubaix.

© Gabriel De La Chapelle

“Today I could just relax, it really did me a lot of good,” said Marie-Arlette, a retiree who shared her emotion during the day-long program in Saint-Denis with journalist Claire Lajeunie, author of Sur la Route des Invisibles: Femmes dans la Rue, a moving series of portraits based on first-person accounts by “invisible” homeless women. In Marseille, Michelle was unabashedly delighted with the makeup workshop: “Today I think I look beautiful! I love it, they made up my eyes, just like a princess!” “For just a short time, I rediscovered luxury. I had forgotten how pleasant the experience is,” added Katia.

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🇫🇷 Secours Populaire x LVMH En partenariat avec le @secourspop, LVMH a lancé « Une Journée Pour Soi », une initiative destinée à 350 femmes en situation de précarité. A Marseille, Michelle, Houaria et Katia sont toutes trois passées derrière l'objectif de @RebeckaOftedal. Elles ont laissé de côté – le temps d'une journée – les difficultés du quotidien et ont pu prendre du temps pour elles. Claire Lajeunie, réalisatrice et auteur a pu recueillir leurs impressions : « J'ai du mal parfois à trouver la force de me battre. Mais ce matin, je suis heureuse. » (Houaria, relogée suite aux effondrements de la rue d'Aubagne). « J'ai retrouvé le luxe le temps d'un instant. J'avais oublié le plaisir. » (Katia). « Aujourd'hui, je me trouve belle. J'adore : on m'a maquillé les yeux, comme les princesses. » (Michelle). Un livre rassemblera une sélection de ces portraits, dont l'intégralité des bénéfices sera reversée au Secours populaire français et contribuera à sensibiliser à la cause des femmes, premières victimes de la précarité. _ 🇬🇧In partnership with @secourspop, LVMH launched an initiative called “Une Journée Pour Soi” (“A Day All Your Own”) to benefit 350 women living in vulnerable situations. In Marseille, Michelle, Houaria and Katia all had their portraits shot by photographer @RebeckaOftedal. They left behind – for the space of a day – their daily challenges and enjoy a little time just for themselves. Film director and author Claire Lajeunie asked them to share their impressions of the experience. “Sometimes it’s hard to find the strength to keep fighting. But this morning I’m happy,” confided Houaria, who was forced to move after a building dilapidated building collapsed in Marseille. “For just a short time, I rediscover luxury. I had forgotten how pleasant the experience is,” said Katia. “Today I think I look beautiful!” added Michelle.  A book featuring portraits will be published to heighten public awareness of the challenges facing many women, who are the primary victims of vulnerable situations. All proceeds from the sale of the book will go to the Secours Populaire Français. _ #UneJournéePourSoi #SecoursPopulaire #museeregardsdeprovence #Sephora

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In conjunction with International Women’s Day, “Une Journée Pour Soi” came to the  Make Up For Ever Academy in Paris, where 80 women whose daily lives are extremely difficult due to a variety of unfortunate circumstances enjoyed VIP beauty treatment by makeup artists from the Maison. They then had their portraits shot by photographers Olivia Arthur and Gabriel De La Chapelle. Also on the program in Paris was a guided tour of the new exhibitions at the Fondation Louis Vuitton, “The Courtauld Collection. A Vision for Impressionism” and “The Collection of the Fondation. A Vision for Painting.” This short break from their daily challenges offered a chance to regain a positive image of themselves, build self-esteem and look to the future with greater optimism.

© Alain Delorme

The next two stops for the “Une Journée pour Soi” program will be in Reims at the headquarters of Maison Ruinart (March 18, 2019), followed by Carcassonne (on March 21, 2019).

To heighten public awareness of the fact that women are the most exposed to vulnerable situations, a book will be published with a selection of these portraits and text by Claire Lajeunie. All proceeds from the sale of the book will be donated to the Secours Populaire Français.




LVMH partners with Secours populaire to launch “Une Journée Pour Soi” ( “A Day All Your Own”) initiative to support women in vulnerable situations in six French cities

In conjunction with International Women’s Day, French charity Secours populaire is organizing an event called “Une Journée pour Soi” (“A Day All Your Own”). Some 350 women will be invited to put their daily routine aside for a day as the Secours populaire helps them regain self-confidence and look to the future. The six cities selected for this first edition in coordination with local Secours populaire organizations are Saint-Denis, Marseille, Roubaix, Paris, Reims and Carcassonne.

When resolving day-to-day difficulties is a full-time activity there is little room for personal or cultural pursuits, which is why giving women an opportunity to think about themselves is essential. Whether vulnerable situations result from poverty, physical or psychological abuse, or unfortunate accidents of life, self-esteem is fundamental to personal dignity and healthy relations with others, and actively contributes to the healing process.


These days will center on three activities:

  • A guided tour of a cultural institution, such as La Piscine, Musée d’Art et d’Industrie André Diligent in Roubaix, the Fondation Louis Vuitton, the Château de Carcassonne, the Musée Regards de Provence or Maison Ruinart
  • A session with makeup artists from LVMH Maisons Sephora, Guerlain and Make Up For Ever
  • A photo shoot with professional photographers (Laziz Hamani, Olivia Arthur, Gabriel de la Chapelle, Alain Delorme and Rebecka Oftedal), after which prints will be given to the women.

Women are the most exposed to vulnerable situations, and to build public awareness of their cause a book will be published with a selection of these portraits. The book will include text by Claire Lajeunie, filmmaker and author of Sur la Route des Invisibles: Femmes dans la Rue, a moving account of “invisible” homeless women. All proceeds from the sale of the book will be donated to the Secours populaire français.

“Throughout its long history, the Secours populaire français has always stressed the fundamental importance of providing support for women. More women than men seek assistance from our volunteers across France. At the same time, there are more women than men working in management positions at our charity. I sincerely wish every success for this generous initiative, one that is once again being organized in partnership with LVMH,” said Julien Lauprêtre, President of the Secours populaire français.

“Attentiveness to the well-being of women and access to culture are both central concerns for LVMH and its Maisons. We thus believe it is essential to share our expertise in these areas with women whose paths have been impeded by difficulties. We hope that the attention they receive thanks to this initiative, in addition to ongoing support from the Secours populaire, will help bolster their resilience,” said Antoine Arnault.


Dates and locations of Une Journée Pour Soi events:

  • February 27 in Saint-Denis
  • March 1 in Marseille
  • March 6 in Roubaix
  • March 8 in Paris
  • March 18 in Reims
  • March 21 in Carcassonne

This partnership between LVMH and Secours populaire builds on the existing ties established with the Recto/Verso art exhibition and charity auction events hosted at the Fondation Louis Vuitton in 2015 and 2018.

This initiative reflects the active social responsibility engagement of the LVMH Group, which has for the past ten years provided support for non-profit associations that help people rejoin the workforce in the cities of Clichy and Montfermeil, including women through the Force Femmes association, as well as support for single-parent families.