SerpentiObject of desire
In 1884, Sotìrios Voùlgaris, a Greek watchmaker, founded a House in Rome with a very personal style, inspired by Greco-Roman classicism, the Italian Renaissance and the Roman watchmaking tradition.
In 1905, he established his first Roman boutique on Via Condotti, just a few steps from the emblematic Piazza di Spagna. Bulgari was born, and Sotìrio would henceforth be known as Sotìrio Bulgari.
of shape and color
Since its beginnings, Bulgari has exuded
a resolutely chic style. Audacious and sensual shapes, juxtaposition of colorful gems,
and exuberance are the keys to each Bulgari design.
Bulgari made Serpenti into a feat of
refinement and innovation. Using tubular bands of precious metals known as "spirotubes" or "tubogas", whose unique suppleness can reproduce the fluidness of a snake's scales, the House's watchmakers were able to fine-tune pieces with remarkable malleability.
Bracelets enhanced with precious stones
or jewelry watches whose bracelets can twist - up to seven times - around a wrist. The various incarnations of the Serpenti are a perfect combination of audacity and elegance.
The snake is an ancient, legendary creature,
who has found a precious incarnation
in the Serpenti by Bulgari. A symbol of eternal renewal, perfectly suited to the innovative spirit that the Roman House has been cultivating for the last 130 years.
As a revered figure in Greek,
Roman and Egyptian mythology,
the famous reptile embodies
the very greatest values:
and the queen
In the early 1960s, Elizabeth Taylor wore a Serpenti watch whose movable head, under which was nestled the dial, was adorned with a mane of diamonds and emeralds.
« Bulgari is the only
Italian word that
Liz Taylor knows »
Elizabeth Taylor and Richard Burton were a legendary couple whose story is intimately intertwined with that of Serpenti. On the set of Cleopatra, where the two lovers began their romance, Elizabeth Taylor was adorned with gold snakes. Away from the cameras, the actor showered her with Bulgari jewels and they both indulged in la dolce vita in the Italian capital.