SerpentiObject of desire

…to Sotìrio
Bulgari

In 1905, he established his first Roman boutique on Via Condotti, just a few steps from the emblematic Piazza di Spagna. Bulgari was born, and Sotìrio would henceforth be known as Sotìrio Bulgari.

Generosity
of shape and color

Since its beginnings, Bulgari has exuded
a resolutely chic style. Audacious and sensual shapes, juxtaposition of colorful gems,
and exuberance are the keys to each Bulgari design.

Recreating
reptilian grace

Bulgari made Serpenti into a feat of
refinement and innovation. Using tubular bands of precious metals known as "spirotubes" or "tubogas", whose unique suppleness can reproduce the fluidness of a snake's scales, the House's watchmakers were able to fine-tune pieces with remarkable malleability.

The art
of coiling

Bracelets enhanced with precious stones
or jewelry watches whose bracelets can twist - up to seven times - around a wrist. The various incarnations of the Serpenti are a perfect combination of audacity and elegance.

Eternal renewal

The snake is an ancient, legendary creature,
who has found a precious incarnation
in the Serpenti by Bulgari. A symbol of eternal renewal, perfectly suited to the innovative spirit that the Roman House has been cultivating for the last 130 years.

The star
and the queen

In the early 1960s, Elizabeth Taylor wore a Serpenti watch whose movable head, under which was nestled the dial, was adorned with a mane of diamonds and emeralds.

Legendary
passion

Elizabeth Taylor and Richard Burton were a legendary couple whose story is intimately intertwined with that of Serpenti. On the set of Cleopatra, where the two lovers began their romance, Elizabeth Taylor was adorned with gold snakes. Away from the cameras, the actor showered her with Bulgari jewels and they both indulged in la dolce vita in the Italian capital.