Sarah Koch

Senior Vice President Ole Henriksen, KVD Beauty, Bite Beauty, Kendo Brands

This fifth episode takes a look back on the most viral beauty launch on TikTok, with the release of KVD Beauty’s “Good Apple Foundation”.

Sarah Koch, Senior Vice President in charge of several LVMH cosmetics brands, reveals how this breakthrough product combining stunning effectiveness and a unique formulation with a 100% recyclable packaging, has met with great success thanks to a groundbreaking digital marketing strategy.