Retail

Offering our customers the best service, showcasing our products and our savoir-faire, guaranteeing the financial monitoring and good management of warehouse stock, recruiting, leading and developing multicultural teams: at LVMH, Retail "métiers" are very rich and varied.

Sephora Meatpacking District, New York © Stephanie de Rougé

Passionate about the brands they represent, enthusiastic, entrepreneurial, driven by a taste for sales and a service mindset, our employees – sales staff, stock controllers, visual merchandisers, trainers and managers – are the primary ambassadors for our Houses.

 

“With over 3,860 stores in 70 countries, representing 29 of our Houses, Retail is at the heart of the LVMH group’s strategy. The abundance and variety of opportunities that it provides allows employees to construct very rich professional careers in inspiring, constantly evolving environments.”

Retail métiers

Sales Associate

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Role

In their customer-facing roles, Sales Associates are the House’s ultimate ambassadors. They know its history, conventions and products inside out. They know how to build customer loyalty through the quality of their welcome, their ability to understand customers’ expectations, and the pertinence of their advice. In this way, they are constantly growing the brand’s sales and customer list.

Main responsibilities and activities

  • To increase the sales of their store/sector
  • To embody the values of the House in terms of dress and sophistication of dialog
  • To deliver a unique, distinctive shopping experience to the customer
  • To guarantee the excellence of customer relations throughout the sales process: welcoming the customer; gathering and understanding his or her needs; guidance towards a suitable range of products and collections; offering of services and loyalty card where applicable
  • To maximize sales opportunities by mastering the spontaneous approach, complementary sales and incentives to return techniques
  • To develop a new customer base and establish lasting customer loyalty
  • To contribute to all “non-sales” activities (opening and closing the store, cashing up, management of stocks/inventories, store security, etc.)

Role

Store Managers are responsible for growing a store’s sales and for the excellent levels of service provided in it. They propose and implement actions to boost sales and monitor their effectiveness. They recruit, manage, lead and support the development of their teams. They guarantee good stock management, optimization of their sales floor, the quality of the product display and rigorous respect for operational procedures. They are in constant contact with the various teams at the House’s head office (Commercial, Merchandising). As the brand’s primary ambassadors, they welcome, serve and accompany the customers, alongside their Sales Associates, maintaining exemplary behavior at all times.

Main responsibilities and activities

  • To increase the sales and profitability of the sales floor
  • To participate actively in the implementation and success of the sales campaigns that galvanize the store
  • To set the teams suitable targets and manage commercial activity with the help of performance indicators
  • To build customer loyalty and develop a new customer base while at the same time guaranteeing excellent service and an expanding customer list
  • To understand the competitive environment and identify opportunities for commercial development
  • Working closely with Human Resources, to recruit, develop and motivate employees; to ensure that they fully understand the House’s products and services, history and conventions; to create a work environment conducive to hitting sales targets
  • To manage timetables according to teams’ needs and restrictions
  • To be responsible for ensuring that established strategies and procedures are respected and that daily operations are correctly carried out, whether in front- or back-office; to guarantee the perfect presentation of the products; to coordinate logistics so that the store is correctly supplied
  • To know the market, trends, and future opportunities

Role

Area Retail Managers are responsible for sales performance, for the profitability of their regions/zones, for team management, and for customer service excellence. They work in close collaboration with the House’s General Manager.

Main responsibilities and activities

  • To implement a suitable global commercial policy in line with the Store Managers and the General Manager in order to develop the market(s), maximize sales and grow customer loyalty
  • To know the characteristics of the local market inside out (type of clientèle, competition, trends) in order to create new market share development opportunities and inform head office teams of the characteristics or trends in the market.
  • To guarantee a high level of customer service in accordance with previously defined procedures, for the entire region
  • To optimize management of stock and inventories
  • To maximize the potential of every employee in the region by supervising recruitment, the setting of targets, evaluations, training plans, support in the field, succession plans, etc., all in collaboration with the General Manager and the Human Resources Manager
  • To analyze sales performance in all stores

Roles

Thanks to their creativity, excellent mastery of visual merchandising techniques and commercial flair, Visual Merchandisers help to grow sales and guarantee respect for the Houses’ visual identity within the stores.

Main responsibilities and activities

  • To create product displays, window presentations, and establish the collections in the stores in the network
  • To carry out regular visits to the stores to ensure that visual merchandising is correctly implemented and maintained in store; to guarantee respect for the House’s presentation rules and guidelines
  • To create boards, simulations and 3D visuals; to develop communications materials (guidelines & books)
  • To help to organize product shoots, press showrooms or customer events
  • To carry out surveys and reports on the competition
  • To regularly communicate with the teams at Head Office (Merchandising & Marketing) regarding the performance of the visual merchandising in place as well as with design studios, suppliers and design agencies
  • To source manufacturers for the Visual Merchandising elements and have them produced

Role

Working within the distribution branches, and having a perfect mastery of logistics and stock management techniques, Operations Managers work in close collaboration with the House’s stores and Supply Chain department. Their role is essential in order to ensure that the stores constantly have optimum levels of stock that is most suited to their needs and the quantity restrictions for the country or region.

Main responsibilities and activities

  • To constantly and very precisely monitor and manage stores’ stock levels
  • To regularly monitor logistical analyses and reports
  • To guarantee adherence with stock management procedures, monitor stock management and make periodical inventory checks
  • To be the stores’ technical adviser for all Supply Chain issues, lending them support and expertise in the daily management of their stock and the interface tools
  • To regularly evaluate the suitability of logistics procedures according to qualitative and quantitative criteria; to list and circulate best business practices; to suggest improvements and lead change

Role

In close collaboration with the commercial management team (Area Manager, Store Manager, etc.) and Human Resources, the Retail Training Manager rolls out and leads training programs in the stores, individually coaches Sales Associates and supports managers in their work to develop the performance of their staff.

Main responsibilities and activities

  • To prepare the roll-out and guarantee the implementation of training programs in the stores (sales and service techniques, building customer loyalty, etc.)
  • To lead collective or individual in-store training sessions, and coach Sales Associates on the store floor
  • To work with Managers to evaluate areas of improvement for each employee, prepare regular evaluations, and set targets and training plans for each employee
  • To set ambitious individual targets on a qualitative and quantitative level
  • To help develop training tools