For cultural and philanthropic sponsorship
ART, CULTURE AND EDUCATION
PRESERVING, ENRICHING AND PASSING ON HISTORIC AND ARTISIC HERITAGE
SAVING AND REBUILDING NOTRE-DAME
In 2019, the widespread shock caused by the fire at Notre-Dame Cathedral in Paris was quickly followed by an exceptional outpouring of generosity to save this jewel of cultural heritage. Bernard Arnault donated €200 million to help bring the cathedral back to life.LVMH also sponsored a scientific research initiative led by the magazine Connaissance des Arts and the twice-yearly magazine on the restoration effort, La Fabrique de Notre-Dame, published by the public organization Rebâtir Notre-Dame de Paris. Right from the outset, LVMH has pledged unqualified support for this extraordinary undertaking, which also serves as an opportunity to showcase for the extraordinary craftsmanship that draws on time-honored skills, coupled with invaluable and fascinating technological innovations. In 2024, the cathedral was reopened to the public, marking the successful completion of an exceptional project preserving cultural heritage and celebrating human endeavor in which LVMH is proud to have played a part.
PRESERVING AND RENOVATING HISTORICAL AND ARCHITECTURAL HERITAGE
LVMH provides unwavering support to preserving important monuments and heritage sites, both in France and around the world. For example, the Palace of Versailles, an icon of French culture and fine art on the world stage, has on several occasions received support from LVMH and its Maisons, especially Dior for the restoration of the Royal Chapel. In Italy, Fendi and Bvlgari continue to pursue their heritage patronage programs: Fendi supports the efforts to preserve the Temple of Venus and Rome, the Grotta di Diana di Villa d’Este, and the Palazzo della Civiltà Italiana; while Bvlgari supported the renovation of the world-renowned staircase at the Trinità dei Monti and the equally famous baths of Caracalla. In 2024, Fendi also launched a program celebrating traditional Italian craftsmanship through a series of exhibitions and projects to restore iconic historical sites.
ENRICHING AND PRESERVING THE ARTISTIC COLLECTIONS OF NATIONAL MUSEUMS
LVMH has acquired a number of exceptional works of art regarded as French national treasures and donated them to various museums and cultural institutions such as the Palace of Versailles, the Louvre and the Musée Guimet. The first major patronage initiative involved the acquisition of the Portrait de Juliette de Villeneuve by Jacques-Louis David for the Louvre in 1998. More recently, King François I’s Book of Hours joined the collection at the Louvre. Subsequent acquisitions include the desk made by Riesener for Marie-Antoinette and three vases from the Manufacture de Sèvres for the Palace of Versailles in 2011, followed by the acquisition in 2018 of the gilded silver jug given to Louis XIV by the ambassadors of Siam. Furthermore, Oarsman in a Top Hat, the impressionist masterpiece painted by Gustave Caillebotte, enriched the collection at the Musée d’Orsay. In 2024, LVMH made majority contributions to the call for donations launched by the Louvre to acquire Jean Siméon Chardin’s Basket of Wild Strawberries (1761). Our support ensured this painting, now listed in France as a national treasure, has definitively integrated the museum’s collection.
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PROMOTING ART AND THE GREAT MASTERS FROM ART HISTORY
Through its support, LVMH has facilitated over 50 major exhibitions throughout France and around the world, thereby attracting millions of people to attend major cultural events. LVMH was keen to support exhibitions spanning every creative period, enabling a broad audience to discover and enjoy works by seminal artists in art history. This support benefits a number of cultural institutions and museums in France (including the Musée du Louvre, Musée d’Orsay, Musée d’Art moderne, Musée Picasso, Musée Marmottan, Centre Pompidou, the Grand Palais and many more) as well all around the world (MoMA in New York, the Tate Modern and the Serpentine Gallery in London, the Pushkin Museum in Moscow and the fine arts museums of Beijing and Shanghai). The Group also celebrates contemporary design and the performing arts, in particular by taking part in the Nuit Blanche all-night arts program in Paris since its creation. The night has become a marquee event on the French and international arts scene, reaches a large audience and offers exceptional opportunities to contemporary artists to showcase their work against the backdrop of iconic institutions and monuments in Paris.
ENCOURAGING YOUNG PEOPLE TO GET INTO ART AND SUPPORTING THE NEXT GENERATION OF TALENT
LVMH patronage actions enable young people to experience the best of culture, in particular musical heritage, encouraging the development of artistic education and involvement and supporting emerging talent through their training and offering them a platform.
Through the “1,000 tickets for young people” drive, nearly 50,000 tickets were donated to students at Paris music academies so they may attend the most prestigious concerts during the Paris season. Moreover, the Group’s support enabled the “Orchestre à l’École” program to purchase 350 musical instruments to encourage young people to learn to play instruments throughout France. The LVMH “Discovery and Education” classes organized to coincide with the exhibitions supported by the Group have welcomed over 20,000 children. Through the LVMH Young Artists Award, the Group has also awarded nearly 100 scholarships to students from art schools in France and around the world to allow them to further their training in the country of their choice. Young virtuosos also benefit from master classes with Seiji Ozawa as part of the support provided by the Group to the International Music Academy, while the decision to loan the LVMH collection of Stradivarius has allowed Maxim Vengerov, Laurent Korcia, Kirill Troussov, Renaud and Gautier Capuçon and now Daniel Lozakovich to fully express their talent on stages all around the world.
The LVMH Prize supports young fashion designers in France and worldwide.
The LVMH Prize seeks to support young fashion designers in France and worldwide. A prestigious judging panel identifies emerging talent and helps them grow by awarding them a substantial grant (€400,000 for the LVMH Prize and €200,000 for the Karl Lagerfeld prize). Winners also receive personal mentoring in all key areas for a nascent fashion house (production, distribution, image and communications, marketing, intellectual property, etc.). Each participant meets with a multitude of fashion professionals and benefits from media coverage of the event. This compelling journey serves as a powerful springboard for young fashion designers, most of them still little known. This internationally renowned competition has closely aligned with changes in global fashion, a sector constantly reinventing itself and always in touch with the times. Sustainability figures high on the list of current priorities, including traceability, sustainable materials, production methods, and recycling. Moreover, LVMH has reiterated its commitment to passing on exceptional savoir-faire and craftsmanship with the creation of a special Savoir-Faire Prize.In 2024, the eleventh edition of the LVMH Prize recognized Ellen Hodakova Larsson, the Swedish designer behind the brand Hodakova, for her upcycled clothing and accessories. The Karl Lagerfeld Prize was awarded to Dutch designer Duran Lantink for his quirky unisex collection. LVMH also launched the Savoir-Faire Prize in 2024, focusing on exceptional craftsmanship and sustainability. It was presented to Michael Stewart, founder of the brand Standing Ground, which will benefit from a €200,000 grant and a one-year mentorship within the LVMH Métiers d’Excellence through a collaboration with embroidery Maison Vermont.“The LVMH Prize was created to nurture the vitality and creativity of the fashion world at the international level. As a leader in our sector, it is our responsibility to discover young talent and help them to develop,” explains Delphine Arnault, Chairman and Chief Executive Officer of Christian Dior Couture.Since its first edition, the LVMH Prize has recognized numerous outstanding talents, including Thomas Tait, Miuniki, Hood by Air, Marques’ Almeida, Simon Porte Jacquemus, Grace Wales Bonner, Vejas Kruszewski, Marine Serre, Kozaburo Akasaka, Masayuki Ino, Rok Hwang, and many more.For further information on the LVMH Award for Young Fashion Designers, visit www.lvmhprize.com
SUPPORTING MEDICAL RESEARCH AND COMMUNITY ACTION
For many years, LVMH has shown unwavering support for public health, scientific research and community action in France and all around the world. This support takes the shape of long-term partnerships with hospitals, research institutes, foundations and tangible action on the ground. In 2024, the Group continued to live up to this commitment and stepped up its efforts, as health and social needs intensify.
LVMH chose to support numerous foundations and scientific teams involved in public health research, including the Fondation des Hôpitaux de Paris – Hôpitaux de France, the Institut Pasteur (LVMH helped set up the Institut Pasteur in Shanghai), the American Foundation for AIDS Research, cancer research at the Paul Brousse, Henri Mondor and Institut Curie hospitals, the Parkinson’s Disease Foundation in New York, Hôpital Necker, Hôpital Saint Antoine and the American Hospital of Paris.
In 2024, LVMH bolstered its partnership with the Institut Curie to support an interdisciplinary research program into rare children’s cancers and another with the Institut Pasteur for research into emerging diseases. The Group also reiterated its commitment to the Fondation pour la Recherche Médicale.
LVMH pursues social patronage actions with the Fondation Claude Pompidou, which supports elderly and disabled people, as well as the Fondation Fraternité Universelle, in Haiti, and the Robin Hood Foundation, in New York.
In 2024, LVMH provided logistical and financial support to several humanitarian NGOs providing emergency healthcare, especially Médecins Sans Frontières, the Red Cross and the Fondation Abbé-Pierre. Donations of medical equipment were sent to Ukraine and Sub-Saharan Africa, while several Maisons mobilized their networks to support efforts to rebuild hospital infrastructure in regions affected by conflict and natural disasters.