Cover - Benefit Cosmetics

[Benefit] VMD Coordinator

Published on 08.24.2026

BeneFit Cosmetics

Merchandising

Reference: BEFI101510

  • Place of employment :

    Seoul, South Korea

  • Contrat type :

    Permanent Job

  • Required experience :

    Beginner

  • Work mode :

    Full Time

Position

  • Design and renovate counter to show benefit DNA and optimize sales environment.
  • Display soft merchandising materials for launching brand by marketing plan and define merchandising strategy to reach the marketing goal. 

Job responsibilities

RETAIL DESIGN

  • Design new and renewal counter for soft VM to meet demand of both BENEFIT DNA and sales environment.
  • Understanding merchandising strategy and guideline for appealing our brand to customer and our staff in counters.
  • Understanding traffic flow of our counter and effective movement of staff and customer.

Soft MERCHANDISING

  • Develop and manage monthly merchandising guidelines for each counter based on product launches and promotional plans, and communicate with stores to ensure consistent execution.
  • Develop display concepts and design proposals for in-store product displays, fixtures, and merchandising materials across department stores and specialty channels, including Olive Young and CHICOR
  • Coordinate and manage local production of display fixtures and merchandising materials, ensuring quality, specifications, and brand standards
  • Create planograms and optimize product displays for makeup bars and flycases
  • Check and manage tester quantities required for in-store displays and allocate testers according to launch and merchandising plans
  • Manage power visual layouts and update schedules for each counter
  • Manage store maintenance and repair requests, coordinating with stores and vendors to ensure timely resolution and maintain the quality of retail spaces

Profile

  • Bachelor’s Degree
  • Majored in graphic or interior
  • Good skills in computer graphics (Auto CAD/Illustration/Photoshop)
  • Ability to understand and interpret English documents and guidelines
  • Good understanding on the marketing field
  • 1–3 years of relevant experience; experience in the beauty industry preferred

Hard Skills:

  • Brand Identity Consistency, Visual Merchandising, Visual Storytelling, Computer-Aided Design (CAD), Space Planning, Construction Documentation, Scenography Design, Materials Specification, Print Production, Quality Assurance Standards, Lighting Design, Asset Localization, Event Design, Brand Content Production

Soft Skills:

  • Attention to Detail, Collaboration, Communication, Creativity, Brand Sensitivity

BENEFIT COSMETICS
MAISON

Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good. 
Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty. 
As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.  
The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back. 
  

*Based on estimated total global prestige brow product retail sales January – December 2023 

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