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CRM SPECIALIST

Published on 03.17.2025

Bulgari

Marketing

Reference: BULG09134

  • Place of employment :

    Rome, Italy

  • Contrat type :

    Impiego a tempo indeterminato

  • Required experience :

    Almeno 3 anni

  • Work mode :

    Full time

Position

Bulgari Italia SPA within its JWA (Jewelry, Watches, Accessories) Marketing department based in Rome is looking for a CRM Marketing Specialist Italy & Turkey, reporting to the Retail Marketing & CRM Manager.

The candidate, a passionate and motivated team player, will support the team to ensure a tailored customer-centric omnichannel approach, recruit new clients and develop loyalty.

 

The ideal candidate will have a strong analytical background, knowledge in CRM systems, and the ability to collaborate effectively with cross-functional teams.

 

 

Job responsibilities

Main Activities

  • Spread the CRM culture among all Bulgari stores putting customers first in each and every activity planned and launched.
  • Define CRM strategy and KPIs. Ensure the full implementation of clienteling plans coordinating stores.
  • Conduct weekly and monthly analyses and share reports to constantly monitor results for strategy adjustment and evolution.
  • Assists the Store Manager (all Stores in Italy and Turkey) in achieving the CRM KPIs coaching the sales team on clienteling and follow up techniques.
  • Provide guidelines, training, and full support to store key-users in the day-by-day operations.
  • Develop the local CRM communication campaigns.
  • Develop the gifting strategy in collaboration with the Central Team.
  • Help the team to deep dive in client profile, behavior, and preferences to personalize the Brand Experience.
  • Support the Retail Event Team in developing the strategy to target clients, define the ROI and with the post event analysis.

 

 

Profile

Qualifications / Professional Capabilities

  • Bachelor’s degree in business administration, Marketing, or a related field
  • Minimum 2 years of experience in a similar position within international environment of customer-oriented companies – experience abroad will be considered a plus.
  • Strong analytics, problem-solving, and critical-thinking skills.
  • Ability to communicate results/customers’ insight at all business levels facilitating action plans definition.
  • Distinctive relational skills
  • Fluency in Italian and English (other languages are a plus)
  • Knowledge of Salesforce and PowerBi is a plus.

 

Personal Competencies

  • Customer Orientation
  • Planning & Organization
  • Attention to Detail
  • Business Awareness
  • Innovation
  • Flexibility

 

 

BVLGARI
MAISON

Bvlgari was founded in the heart of Rome in 1884. Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living. Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels.Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Social & Environmental Responsibility and giving back – to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.
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