Cover - Guerlain

London Area Manager

Published on 04.16.2025

Guerlain

Retail

Reference: GUER04314

  • Place of employment :

    London, United Kingdom

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 3 years

  • Work mode :

    Full Time

Position

Work across the highest profile region with the most significant sales turnover deliver and exceed targets through the recruitment, development and retention of high performing teams. To coach and support in achieving productivity targets across the region. To inspire, educate and coach Guerlain team to deliver brand objectives. Consistently act as a brand ambassador to ensure effective communication of the brand values externally and internally through strong relationships with our retail partner.

Job responsibilities

  • Manage and take actions to achieve retail sales targets for all stores within the London region.
  • Work alongside the education team and Retail Director in identifying and implementing coaching and development opportunities with all teams across the London region.
  • Support the store teams through coaching and feedback to ensure the creation of appropriate monthly activity plans focussing on phasing vs last year and maximising new opportunities.
  • Build strong and lasting relationships with Retail partners across all stores within the region.
  • Monitor and manage Business and Account Managers across the London region through regular store visits and business reviews ensuring complete representation of the brand through standards of grooming, customer service, merchandising, product knowledge and event planning and execution., thus identifying key areas for development.
  • Monitor staffing levels per store to ensure productivity is at its most efficient.
  • Identify, communicate and follow up on any stock issues to ensure all sales are maximised.
  • Effectively manage the store teams to ensure full operational compliance across areas such as web reporting and store communication.
  • Ensure the effective recruitment, development and retention of key talent across the region through the appropriate implementation of company people management initiatives (approximately 30 team members including Business/Account Managers and Beauty Consultants)
  • Ensure company standards and brand values are respected at all times.
  • Present seasonal and new lines on a quarterly basis to Independent retailers.

Profile

Profile

  • Results driven
  • Strong and natural Leader with ability to coach.
  • Proven management experience in a fast paced environment.
  • Capability to build, develop and motivate highly skilled sales individuals.
  • Understand the importance of delegation to direct reports.
  • Ability to be both proactive and reactive as required.
  • Minimum of 3 years’ experience in a field management role, ideally with central London experience

Key Competencies/Technical Skills

  • Ability to drive team through strong coaching skills.
  • Managing vision and purpose
  • Proven negotiation and influencing skills to recruit people and secure space in store for activity as required.
  • Strong communications skills, ability to set targets, communicate and review performance vs expectations within your team.
  • Competent IT skills (Lotus notes and MS office)
  • Strong organisational skills

Criteria for performance evaluation

  • Achievement of net and retail targets and market share growth in area.
  • Recruit, retain, reward and development of teams 

GUERLAIN
MAISON

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.
The art of perfume bottles by Guerlain © Pol Baril

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