Counter Manager Rotterdam

Position

As a Guerlain Counter Manager, you are responsible for the overall management and performance of the Guerlain counter within De Bijenkorf Rotterdam.

Your mission is to lead, inspire, and develop your team to maximize sales, client engagement, and brand excellence, while delivering an exceptional luxury experience aligned with both Guerlain and De Bijenkorf standards.

Job responsibilities

People Management

• Lead, coach, and motivate the counter team on a daily basis, fostering a strong team spirit
• Act as a role model in sales, service excellence, grooming, and brand representation
• Set and follow up on individual and team objectives
• Conduct regular coaching sessions and performance evaluations
• Ensure team alignment with Guerlain standards and department store expectations

 

Business Management

• Drive and achieve sales targets (daily, weekly, monthly, yearly)
• Monitor performance (sell-out, KPIs, market share) and implement action plans
• Identify opportunities to grow the business and increase counter performance
• Ensure successful execution of product launches, animations, and in-store events
• Act as the key liaison between Head Office and the counter team
• Build strong relationships with De Bijenkorf floor and store management

 

Client Experience

• Deliver and promote the highest level of customer service
• Lead by example on the shop floor, creating a welcoming and luxury client experience
• Strengthen client loyalty through personalized service and relationship building
• Ensure Guerlain service standards are consistently applied

 

Operations & Reporting

• Oversee administrative tasks: staff planning, stock management, and ordering
• Ensure accurate and timely reporting (sales, KPIs, internal tools)
• Maintain optimal stock levels and efficient sell-through
• Guarantee full compliance with merchandising and brand image guidelines
• Ensure the counter is always aligned with Guerlain’s luxury standards
• Maintain clear communication with Guerlain Management

 

Role in the Organization

• Reports to: Retail Manager
• Manages: Beauty Consultants (BCs) and counter team
• Collaborates with: Training team, Planning Manager, National Make-up Artist, Trade Marketing, Merchandising, and Floor Management

Profile

Training

• Professional make-up artistry and/or beautician certification

 

Skills

• Strong commercial and sales mindset
• Proven ability to lead and develop a team
• Excellent communication and interpersonal skills
• Fluent in Dutch (mandatory)
• Good command of English

 

Personal Qualities

• Passion for luxury retail and beauty
• Hands-on and proactive attitude
• Flexible and adaptable mindset
• Strong team player with the ability to work independently
• Willingness to learn and grow

 

Additional information

Key Performance Indicators

Performance is evaluated based on:

 

Quantitative:

• Achievement of sales targets
• Growth in revenue and market share

 

Qualitative:

• Leadership and role model behavior
• Team engagement and development
• Counter presentation and brand image
• Customer service excellence

 

Main Challenges 

Fast-paced retail environment

• High expectations in service and product expertise
• Managing team dynamics and performance
• Flexible working hours and physically active role