Senior Marketing Executive (6-month Maternity Cover)

Position

This position plays a key role in the day-to-day execution of Digital Marketing, E-commerce, and PR strategies. This role requires a strong understanding of digital marketing tactics, excellent organizational skills, and the ability to work collaboratively with the Manager to achieve marketing objectives. The ideal candidate will be a results-oriented individual with a passion for digital marketing and a desire to learn and grow.

Job responsibilities

Digital Marketing & E-commerce:

• Execute digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
• Create and curate engaging content for the website, blog, email campaigns, and other digital platforms, adapting messaging for different audiences and channels.
• Assist in executing marketing campaigns across alternative digital channels, such as influencer marketing or content partnership programs
• Develop, implement, and optimize email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Conduct keyword research, implement on-page and off-page SEO tactics, and monitor website ranking performance.
• Manage the e-commerce platform, including product listings, pricing, promotions, and customer service inquiries.
• Monitor and analyze campaign performance, provide regular reports and identify areas for improvement.
  
  

PR & Communications:

• Support planning and execution of annual PR and editorial activities for HK & Macau, ensuring alignment with budget, KPIs and ROI.
• Coordinate PR events and campaigns, managing logistics, execution and reporting.
• Create content for press releases, media kits, and social media channels to support PR and communication efforts.
• Build and maintain strong relationships with media, influencers, stylists and celebrity management to secure coverage opportunities.
• Monitor media coverage, track social media mentions, and escalate potential issues.
• Assist with budget tracking, PO creation and invoice processing.
  
  

Administrative Support:

• Develop project plans, assign tasks, and track progress toward project milestones.
• Prepare daily, weekly, monthly, quarterly, and annual reports to track project performance and identify opportunities for improvement.
  
  

Profile

• At least 3 years of relevant experience in digital marketing, e-commerce, or integrated marketing communications.
• Native or fluent written and spoken Cantonese (essential for local content creation, press releases, and media pitching), combined with professional proficiency in English and Mandarin.
• Hands-on experience executing end-to-end multi-channel campaigns, including SEM, SEO, social media management, content creation, and lifecycle email marketing.
• Proficient in managing e-commerce site operations, and interpreting user behavior and campaign performance using GA4, Google Ad Manager, and Salesforce is a strong advantage
• Solid understanding of the Hong Kong & Macau media, stylist, and KOL/influencer landscape with strong interpersonal skills for relationship building and outreach.
• Strong coordination skills for executing PR events, managing guest lists, distributing media kits, and conducting media coverage tracking/listening.
• Ability to translate campaign metrics into actionable insights using web analytics tools to optimize conversion rates, ROI, and user journey.
• Detail orientation for administrative workflows, including project milestone tracking, budget monitoring, PO generation, and vendor invoice processing.
• High adaptability, strong problem-solving skills, and a proactive attitude toward managing overlapping deadlines in a fast-paced environment.