Digital Specialist

Webmastering

·  Be responsible for maintaining HK/TW’s website structure, product updates, and its content through CMS, including translation from English to Chinese and proof-reading, to offer the best-in-class client experience to display

·  Ensure that animations, content and promotions are well represented in all digital interfaces (e.g. websites and app) and prioritize activities according to the brand commercial calendar

·  Execute tactical adjustments to your plan to maximize opportunities, and assist in all activities in marketing and communication with clients in an online environment

·  Manage web projects and UATs, by liaising with internal parties including Paris counterparts and local offices, and external parties including vendors and suppliers, to make sure that the website contents are up to date and accurate

·  Participate in global / lead regional online related projects and UATs, and work with website developers/IT Team on testing and implementing website enhancements

eMerchandising

·  Maintain HK and TW website content, product launches (including ENG to ZHT translation and proof-reading) / updates / obsolete management and eVM etc.

·  Be proactive in carrying out targeted e-Merchandising actions according to product categories and target audience, as well as monitor supply and digital stock situation to boost conversion

·  Create reports to monitor KPIs, client reactions, business outcomes and analyze client purchase behaviors and site metrics to propose enhancement and opportunities to maximize business, to put in place action plans for opportunities identified

·  Provide competitor insights and analysis to Line Manager on market performances and trends