Senior Regional Visual Merchandising Manager

Position

Lead the Asia Pacific Visual Merchandising strategy for Travel Retail and Local Markets, translating global brand direction and market needs into consistent, innovative and sustainable retail experiences. The role drives excellence across permanent counters, launches, animations, POSM and events while strengthening local capabilities, stakeholder alignment and cost-effective execution to enhance brand desirability and commercial impact.

Job responsibilities

Regional Visual Merchandising Strategy & Execution

• Lead the regional VM strategy for Travel Retail (TR) and Local Markets (LM), elevating brand image through consistent, innovative and cost-effective execution.
• Oversee animations and permanent-counter VM from 3D design through installation, follow-up and quality review.
• Standardize POSM design and implementation across markets, coordinating new developments with HQ and Regional Architect Managers.
• Translate market needs into regional solutions and ensure VM principles are incorporated into new-counter projects.

Store Design Alignment

• Partner closely with Store Design and Regional Architect Managers to ensure VM requirements, customer journey and brand storytelling are integrated into new counters, renovations and retail concepts from design development through installation.
• Align layouts, materials, fixtures, POSM and technical solutions to deliver cohesive, operationally effective spaces that meet brand, quality, budget and sustainability standards.

Guidelines, Governance & Capability Building

• Develop and publish regional VM launch guidelines for TR and LM, covering launch codes, planograms, POSM design and technical support, and promotional recommendations.
• Audit execution through market visits, reinforce compliance with VM standards, and train local merchandising teams on guidelines and tools.
• Align internal stakeholders through regular reviews of launches, animations and events.

POSM Planning & Production

• Consolidate HQ POSM forecasts with local VM teams, validate market requirements, and coordinate regional production for TR and LM.

Promotions, Animations & Events

• Adapt HQ design concepts for regional promotions, animations, pop-ups and events across TR and LM.
• Supervise execution to required quality, timeline and budget standards.
• Partner with Marketing on retail-entertainment concepts and contribute to special regional events and meetings.

Team Management

• Lead, coach and develop the VM team, setting clear priorities, responsibilities and performance expectations.
• Allocate resources across projects and markets, monitor workload and delivery, and foster collaboration, accountability and continuous improvement.
• Build team capability through regular feedback, coaching and development planning while supporting knowledge sharing with local VM teams.

Sustainable Visual Merchandising

• Set and communicate VM sustainability KPIs to agencies, suppliers and internal teams.
• Consolidate data for sustainability reporting and identify more sustainable methods, materials and vendors.
• Promote participation in Life in Store training and embed sustainability practices across the team.

Profile

• Degree in Visual Merchandising, Design, Architecture, Interior Design or a related field.
• 8–10 years of progressive VM experience, including regional responsibility; luxury beauty, fashion or Travel Retail experience preferred.
• Strong expertise in VM strategy, retail storytelling, launches, POSM and multi-market implementation, with experience partnering on store-design or retail fit-out projects.
• Proven project, budget and supplier management skills, with proficiency in Adobe Creative Suite, AutoCAD or equivalent; 3D visualization is an advantage.
• Effective people leader with strong influencing, negotiation and presentation skills across cultures, functions and seniority levels.
• Highly organized, hands-on and detail-oriented, able to manage competing regional priorities and deadlines.
• Fluent in written and spoken English; Mandarin or another Asian language is an advantage. Willing to travel frequently across Asia Pacific.