Regional Digital & Communications Manager

Position

The Regional Digital and Communication Manager is responsible for developing, implementing, and managing digital media campaigns and communication strategies across the APAC region, encompassing direct operations, local markets, and travel retail. This role requires a deep understanding of the APAC digital landscape, exceptional communication and analytical skills, and a proven ability to drive results through effective digital marketing and public relations initiatives. The ideal candidate is a strategic thinker, a proactive self-starter, and a highly collaborative team player.

Job responsibilities

• APAC Digital Marketing & Communication Strategy: Expertise in planning, coordinating, and executing comprehensive media/digital campaigns and communication strategies across the APAC region. This includes proficiency in SEO/SEM, email marketing, social media, owned media, and display advertising campaigns. Ability to effectively coordinate with local market media agencies to ensure consistent brand messaging and successful campaign execution.
• Data Analysis, Reporting & Insights: Proficiency in analyzing the results of digital marketing programs, such as advertising, social media, email marketing, and SEM. Ability to provide in-depth cross-analysis and regular reporting on key business metrics, including site traffic, new customer acquisition, and conversion rates. Skill in leveraging marketing analytics to derive actionable insights and apply learnings to optimize campaign performance and ROI.
• Social Media & E-commerce Management (APAC Region): Proven experience in community management for Asia-based social media platforms, fostering brand engagement and growth. Skill in developing, administering, and animating Asian e-commerce and social commerce businesses to drive online sales and brand visibility. Ability to monitor retailer social media content, ensuring brand consistency and adherence to marketing guidelines.
• Website Optimization & Performance: Experience in collaborating with HQ on website analysis and performance optimization through SEO, SEM, CMS management, and other relevant techniques.
• Direct Operation Digital Strategy & Execution: Ability to develop and implement communication and digital media strategies specifically for direct operations, focusing on brand awareness, customer acquisition, and lead generation.
• Agency Management & Performance Tracking: Expertise in managing key agencies (media, creative, PR) to optimize investment and maximize brand health metrics and sales performance. Ability to establish tracking mechanisms to ensure service quality, brand standards, and effective execution.
• Media & KOL Relations: Proven ability to secure digital and traditional media coverage (print, TV) through strategic pitches, seeding, creative mailings, events, and press trips. Skill in building strong relationships with press and Key Opinion Leaders (KOLs), including bloggers, MUAs, and celebrities. Experience in preparing comprehensive press materials providing authoritative information about the brand and products.
• Reporting & Communication: Ability to compile monthly clipping, media value, and event reports for local management and Global Communications. Excellent communication skills to work effectively with internal teams (Trade Marketing, eCommerce, CRM, Sales, Training) and external partners (Agencies, Production Houses, Retailers).
• Market Trend Analysis & Innovation: Adept at monitoring online marketing trends, digital ecosystem shifts, and consumer behavior to generate insights for new strategies and innovative campaign ideas.
• A&P Budget Management: Skill in planning and monitoring A&P budgets to optimize ROI and ensure efficient resource allocation.

Profile

Person Specification (Skills & Qualifications):

• Education:Bachelor’s Degree with a focus in Marketing, Business, Commerce, or equivalent field.
• Experience:Minimum of 7 years of experience in digital marketing, media, and communications, preferably within an MNC (multinational corporation) and ideally within the beauty industry. Previous experience in a digital/media agency is a plus.
• Digital Proficiency:Digital-savvy and knowledgeable about the latest digital trends and social media management techniques.
• Analytical Skills:Experience working with marketing analytics, deriving actionable insights from data, and applying learnings to improve campaign performance.
• Strategic Thinking:Demonstrated ability to think strategically, with strong analytical, communication, and presentation skills.
• Personal Attributes:An independent self-starter with a proactive approach and an enthusiastic team player who collaborates effectively with others.
• Language Skills:Excellent command of written and spoken Chinese and English. Knowledge of French is a plus.