Ebusiness Manager, MAKE UP FOR EVER, Japan

Position

About the role

MAKE UP FOR EVER Japan is looking for an Ebusiness Manager to lead and grow our ecommerce business, reporting directly to the General Manager.

This role is for someone who is motivated by performance and takes pride in delivering strong business results. We are open to candidates from outside the beauty category. What matters most is not makeup experience, but strong ecommerce judgment, commercial drive, high standards, and the ability to improve performance across sales, conversion, retention, and customer engagement.

Job responsibilities

Key responsibilities

You will drive ecommerce sales growth across direct and indirect channels, with clear accountability for target achievement and continuous KPI improvement.

You will manage the brand’s digital platform and ecommerce operations, ensuring strong execution across website management, online merchandising, campaign deployment, and overall business performance.

You will monitor and improve key performance indicators such as traffic, conversion, average order value, retention, and campaign effectiveness, using data to identify opportunities and raise performance.

You will lead digital marketing initiatives across relevant channels, including SEO, paid search, email, and social media, with a strong focus on execution quality and return on investment.

You will develop and implement CRM initiatives across online and offline touchpoints, using customer data to strengthen acquisition, engagement, repeat purchase, and loyalty.

You will work closely with internal stakeholders, external partners, and HQ to align plans, execute effectively, and solve problems quickly.

You will manage and develop team members, setting clear expectations, maintaining high standards, and supporting strong execution.

Profile

What we are looking for

You bring solid ecommerce management experience and a strong understanding of ecommerce platforms, website management, online merchandising, digital marketing, and CRM.

You are commercially sharp and comfortable being measured on results. You care about sales, conversion, retention, and execution quality, and you know how to turn business goals into action.

You have a strong sense of ownership and are someone who looks for ways to improve performance rather than simply maintain it.

You are analytical and data-driven, with the ability to interpret performance, identify issues, and make sound decisions quickly.

You have strong leadership and team management skills, along with the judgment and interpersonal skills needed to work effectively across functions and with external partners.

You are organized, hands-on, and able to manage multiple priorities in a fast-moving environment.

You are familiar with ecommerce analytics tools, CRM systems, and CMS platforms.

A bachelor’s degree is required.

Additional information

Why join

This role offers the opportunity to take real ownership of a visible and important business area within MAKE UP FOR EVER Japan.

It will suit someone who is motivated by growth, performance, and high standards, and who wants to make a clear impact through strong execution and team leadership.