Brand Content Project Manager

Job responsibilities

Within the Marketing team, the Brand Content Project Manager is responsible for project leader for local digital content creation  

This role is crucial for China local market's digital content creation projects  

The holder of this position will work closely with various functional partners, including Internal: Local Market all cross functions, HQ Digital content director and team / MOP, HQ Creative (CHINA BASED) , SSC (PURCHASING/Legal etc)

External: Creative agency, production house, Individual photographers

The Brand Content Project Manager will serve as the strategic linchpin for executing high-impact digital content initiatives tailored specifically for the Chinese consumer. The primary focus will be managing end-to-end projects for local market digital content creation.

Digital Content Strategy & Execution:

Lead the planning, production, and deployment of digital content campaigns across key Chinese platforms (WeChat, Little Red Book/Xiaohongshu, EC).

Translate global brand guidelines into locally relevant narratives that resonate with Chinese cultural nuances and trending topics.

Project Management:

Orchestrate cross-functional workflows involving internal teams, external creative agencies

Manage timelines, budgets, and resource allocation to ensure on-time delivery of high-quality assets without compromising brand integrity.

Performance Optimization:

Track content performance metrics (engagement, conversion, ROI).

Utilize data insights to iterate on content strategies, ensuring alignment with sales objectives and market trends.

Stakeholder Coordination:

Act as the primary liaison between the China local team and the Global Headquarters in Paris, ensuring seamless communication and approval processes

Profile

 8+ years’ experience creative & luxury domain

Additional information

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.

At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.