Parfums Christian Dior - PR Category Manager/ PR Specialist

Position

Parfums Christian Dior Japon is part of the LVMH group, the largest luxury brand group in the world.

As a PR SPECIALIST (PR Category Manager if the experience is relevant), you will play a key role in developing and executing integrated PR and communication strategies that elevate Parfums Christian Dior's brand awareness, image, and desirability within the Japanese market for their specific category (Skincare, Fragrance, or Makeup), while also contributing to the business objectives especially the recruitment by gaining awareness and excitement for the new launches. This role is responsible for managing all PR activities across media channels, ensuring consistent brand messaging, and driving impactful results in alignment with overall company objectives. This role will be reporting to PR Director or PR Manager and located in Tokyo.

Job responsibilities

1) Execute & support PR strategies:

Assist in the implementation of comprehensive PR plans and campaigns for their specific product category under the direction of the PR Manager.

2) Manage media relations & secure coverage:

Build and maintain strong relationships with key media contacts across print, web, and social; pitch stories and secure media exposures with guidance.

3) Create & adapt engaging content:

Draft and manage press releases, media alerts, and social media content; adapt global press materials for the Japanese market, ensuring consistent brand messaging.

4) Collaborate with Category Managers & Internal Teams:

Coordinate with other category PR teams and work closely with product marketing, sales, and internal stakeholders to ensure balanced and efficient communication.

5) Plan & execute PR events:

Coordinate operational and logistical execution for press, KOL, and influencer events (venue selection, scheduling, and guest management).

6) Track campaign performance & report results:

Monitor media coverage, analyze PR campaign performance using data, and prepare reports and updates for stakeholders.

7) Collaborate with internal teams & manage junior staff:

Work closely with product marketing, sales, and other departments; manage and mentor junior PR team members including assistant and intern.

Internal Working Relations:

• PR team in Central office
• Product Marketing
• Media
• Omnichannel
• Retail
• Retail Education
• Shared Service Functions (F&A, RAQA etc.)
• Asia Innovation Center

External Relations:

• Christian Dior Couture
• LVMH Japon and other LVMH group companies
• PR/AD Agencies
• Media Globe (outsourcing product-leasing operation)
• Publishers, Journalists and Beauty Experts
• Talent Agency, Celebrities, Influencers

Profile

Luxury beauty industry knowledge:

Deep understanding of the luxury beauty and cosmetics industry, including trends, products, and key players in the Japanese market.

PR expertise & media relations skills:

Proven experience in developing and executing successful PR campaigns and building strong relationships with media contacts.

Excellent writing & communication skills:

Ability to create or supervise compelling and engaging content for various media channels.

Influencer marketing knowledge:

Familiarity with the influencer marketing landscape and best practices.

Event management experience:

Experience planning and executing successful PR events.

Analytical & interpersonal skills:

Ability to analyze campaign data, communicate effectively, and build strong relationships with internal and external stakeholders.

Experience in managing budgets.

Team management ability:

Experience in managing and mentoring junior team members.

Japanese & English fluency:

Native in Japanese (written and spoken) and business level of English.

Additional information

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.