(Associate) Media Director
Published on 09.09.2026
Parfums Christian Dior
Communication & Events
Reference: PCD22347
- Place of employment :
Shanghai, Chinese Mainland
- Contrat type :
Permanent Job
- Required experience :
Minimum 10 years
- Work mode :
Full Time
Job responsibilities
-
Strategy & Budgeting: Design annual and campaign-level media plans for Skincare, Makeup, and Fragrance; dynamically manage budgets to hit Reach, SOV, Traffic, and Engagement KPIs; lead JBPs with Alibaba, ByteDance, Tencent, and RED for premium resources and first-mover innovations.
-
Full-Funnel Media: Run upper-funnel (Digital OOH, OTV/CTV, high-impact) to build luxury awareness; mid-funnel social/digital to drive engagement and traffic to offline counters, pop-ups, and e-commerce; dominate brand SOV and search visibility (XHS, WeChat, Baidu, Douyin) at launches and gifting seasons with strong ROI.
-
Collaboration & Governance: Amplify KOL/celebrity content via paid media; align with Trade Marketing for regional 360 events and with Performance Media for e-commerce synergy; oversee agency pitches, performance, and audits (viewability, brand safety, ad fraud).
Profile
Ideally, you would have 10+ years of total media management experience, with Solid working experience with high end fashion beauty as in-house or agency is mandatory. Must have led both Brand Media and Performance Media portfolios.
Hard Skills:
- Omni-Channel Acumen: Deep appreciation of omni-channel retail mechanics; proven ability to design O2O media campaigns that successfully drive offline counter traffic as well as online GMV.
- Ad Tech & Platform Mastery: Expert knowledge of China’s digital media landscape, including Alibaba (Wanxiangtai/Databank), ByteDance (Ocean Engine/Yuntu), Tencent, Xiaohongshu, and Baidu.
- Data Analytics & Financial Rigor: Exceptional analytical skills with strong command of attribution modeling, MMM (Marketing Mix Modeling), ROAS metrics, CAC optimization, and full-funnel measurement.
- Luxury Sensitivity: Ability to maintain high visual and brand standards without sacrificing performance conversion efficacy.
- Leadership & Communication: Strong leadership skills to manage multi-disciplinary teams and cross-agency partners. Fluent in written and spoken Mandarin and English.
PARFUMS CHRISTIAN DIOR
MAISON
Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.
Crafting Dreams Starts With Yours
At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.
