Cover - Guerlain

PR Specialist (Tokyo)

Published on 02.26.2025

Guerlain

Communication & Events

Reference: SSCPC01995

  • Place of employment :

    Chiyoda-Ku, Japan

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 3 years

  • Work mode :

    Full Time

Position

Guerlain (Japan) is looking for a PR Specialist.

This position will be reporting to Marketing & Communication Manager, and responsible for planning and executing PR strategies to convey the appeal of products and the brand's philosophy to customers, including building relationships with the media.

Job responsibilities

We are looking for individuals who are passionate about taking on the challenge of "long-term brand nurturing PR" at Guerlain and wish to enhance their expertise.

MISSION STATEMENT

To establish recognition of Guerlain's targeted brand image.

Communicating product reliability through PR and enhancing brand loyalty is crucial as it promotes consumer understanding of products and search behavior, leading to new customer acquisition and customer development, ultimately contributing to the improvement of LTV (Customer Lifetime Value).

MAIN RESPONSIBILITIES

  • Product PR
  • Formulating and executing PR plans utilizing magazines, WEB/SNS
  • Building relationships with web media
  • Planning and managing caravans, events, and new product launch presentations
  • Creating and managing new product releases and production materials
  • Handling interviews and checking and proofreading published articles
  • Planning advertisements and progressing tie-ups
  • Other related tasks

WORKING RELATIONSHIPS

  • Product Marketing, Digital
  • Sales
  • Education & Development
  • PR function of HQ
  • Shared Service Functions. (F&A, RAQA)

EXTERNAL RELATIONS

  • PR Agency / AD Agency / Event Agency
  • Press (editors, writers, journalists) / KOLs
  • Make-up artists / stylists / photographers
  • LVMH Japan and other LVMH group companies

Profile

JOB REQUIREMENTS

Education: University graduate

Experience:

  • Minimum 3 years experience in either brand PR, ePR or PR agency
  • Experience in contacting journalists and influencers
  • Ability to manage multiple projects simultaneously
  • Cosmetics/luxury industry background preferred

 

Language: Fluent Japanese and business level English communication skills


Required Competencies:

  • Background in PR or ePR
  • Team management
  • Analysis and reporting capability
  • Action oriented
  • Proactive
  • Strong interpersonal skills
  • Creativity
  • High communication skills
  • Result driven
  • Positive mindset
  • Teamwork spirit
  • High objective setting
  • Fashion sensitivity

 

DEVELOPMENT OPPORTUNITIES

  • PR & Communication Manager of the company
  • Other similar position within LVMH group

GUERLAIN
MAISON

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.
The art of perfume bottles by Guerlain © Pol Baril

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.