TAG Heuer Marketing Manager Iberia

Position

Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win—every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

YOUR MISSION

As a TAG Heuer Marketing Manager, you will play a key role in creating, defining, and implementing the brand marketing plan in Spain, ensuring seamless alignment and synergy with the global corporate strategy of LVMH. Based in Madrid, you will thrive in a stimulating environment where innovation and excellence go hand in hand with team spirit and creativity. You will report directly to the Country Manager / TAG Heuer Brand Director.

Start date: As soon as possible

Job responsibilities

• Lead the end-to-end development, local execution, and supervision of the annual Marketing Plan, aligning brand strategy seamlessly with the Brand Director and Sales Director to drive commercial growth and brand equity.
• Drive the design, allocation, regular reforecasting, and strict follow-up of the annual marketing budget, strategically balancing investments between push and pull activities to maximize sell-out performance.
• Oversee all Trade Marketing initiatives and direct the comprehensive corners plan including CapEx and project management, selecting and managing specialized subcontractors to ensure flawless retail execution.
• Spearhead the marketing strategy for Factory Outlets, including the refurbishment execution for Madrid and the full brand-image development for the new Barcelona opening with targeted incentive programs.
• Measure, analyze, and report on the profitability and impact of all marketing campaigns and retail investments, ensuring data-driven decision-making across all channels.
• Lead, mentor, and develop the Marketing Coordinator to foster high performance and effective cross-functional collaboration.
• Deliver on the quantitative and qualitative objectives of the company by driving market share, brand positioning, and customer experience.

Profile

• Strategic & Financial expertise: Exceptional budget management and results orientation, translating financial data into actionable tools while maintaining unwavering persistence toward commercial and brand goals.
• Leadership & Team Management: Proven capacity to organize, inspire, and mentor a high-performing marketing team while fostering seamless cross-functional collaboration with sales, administrative, and back-office departments.
• Advanced Communication & Negotiation: Strong interpersonal and communication skills combined with expert negotiation abilities, leveraging data and strategic arguments to secure alignment and consensus with key stakeholders.
• Planning & Execution: Superior planning and organizing capabilities paired with meticulous attention to detail, ensuring flawless end-to-end execution across all marketing touchpoints and projects.
• Executive Presence & Resilience: Impeccable professional presentation and executive presence suited for the luxury sector, backed by high stress tolerance and decisive judgment under pressure.

Additional information

• Tailor-made onboarding program
• Career and development opportunities within the LVMH Group (internal training, mentoring, international mobility, and much more!)
• Exclusive discounts on selected TAG Heuer and LVMH products
• Access to cutting-edge learning platforms to support continuous professional development and skill enhancement.
• Language academy enrollment for those wishing to learn a new language or perfect an existing one.
• Health and life insurance coverage.
• Wellhub membership, providing access to a wide range of wellness benefits and resources.

#LI-PA1