Marketing & Retail Executive

Position

Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win—every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

 

YOUR MISSION

Within TAG Heuer Europe region, the Marketing & Retail Executive for the Swiss market will oversee the end-to-end retail experience, driving brand awareness, desirability, and sell-out across all channels. You will translate global brand strategies into high-impact local retail plans, combining 360° marketing, strategic client activations, and flawless visual merchandising (VM) standards across all points of sales.

Job responsibilities

1. Visual Merchandising & Retail Standards

• Store Appearance & Guidelines: Deliver and maintain world-class visual merchandising across all stores and POS, ensuring alignment with global guidelines and local market adaptations.
• Network Executions: Forecast, order, and implement seasonal animations, window displays, trade accessories, and PLV updates while managing VM material storage and budgets.
• Store Openings & Renovations: Support all relocations and refurbishment projects in coordination with HQ VM teams and local contractors.

 

2. Retail Activations, Events & Clienteling

• Annual Activation Plans: Build and execute an annual retail activation and event calendar to elevate the client experience and drive store traffic.
• Partnerships & Client Gifting: Identify and manage strategic local partnerships (e.g., lifestyle, sports, and automotive clubs) and client gifting.
• Performance Tracking: Monitor activation ROI, track retail KPIs, and lead reviews on competitor best practices.

 

3. 360° Marketing, Digital & CRM

• Local Campaign Execution: Coordinate 360° marketing plans, launch campaigns, and seasonal consumer animations in collaboration with HQ.
• Digital & CRM Strategy: Drive the digital transformation locally by supporting online-to-offline traffic generation, deploying tailored CRM and clienteling initiatives.
• Media & PR Alignment: Ensure consistency across retail/e-retail content, media touchpoints, and public relations initiatives to maximize brand visibility and Share of Voice (SOV).

 

4. Business Intelligence & Budget Management

• Budget Ownership: Elaborate, monitor, and optimize marketing, event, media, and VM budgets.
• Market Insights: Analyze quantitative and qualitative brand performance, consumer behavior, and the competitive landscape to refine retail and trade strategies.

Profile

• Education: Master’s Degree in Marketing, Communication, Business Development, or related fields.
• Experience: 5+ years of experience in retail marketing in luxury retail environments.
• Languages: Fluent in English and French (written and spoken); German would be a plus.
• Technical Skills: Mastery of Word, Excel, PowerPoint; strong digital literacy.
• Key Competencies:

- Strong aesthetic sensibility with a deep understanding of luxury retail and watchmaking environments.

- Excellent project management, organizational, and analytical skills with a hands-on, entrepreneurial mindset.

- Great interpersonal, negotiation, and communication skills, with a collaborative team-player attitude.

- Agility and adaptability to thrive in a fast-paced, dynamic environment.

Additional information

Your benefits at TAG Heuer (non-exhaustive list):

• Flexible working hours, remote work options, and part-time arrangements (depending on role requirements)
• A minimum of 5 weeks’ vacation, additional bridge days off, and extra leave days granted due to the company’s closure between Christmas and New Year’s Day
• Sabbatical leave up to 6 months, with continued pension coverage
• Attractive monthly contribution toward health insurance and access to competitive pension and benefits plans
• Financial contribution toward public transportation passes and meal expenses
• Tailor-made onboarding program
• Career and development opportunities within the LVMH Group (internal training, mentoring, international mobility, and much more!)
• Exclusive discounts on selected TAG Heuer and LVMH products

As an EDGE Certified organization, we are committed to creating a fair, equitable, and inclusive environment for all employees. Our ambition is to set industry standards and inspire our teams through an inclusive culture where every voice is heard and valued.