Cover - Fresh

Assistant Product Manager

  • NEW

Published on 09.14.2026

Fresh

市场营销

Reference: TP03800

  • Place of employment :

    上海, Chinese Mainland

  • Contrat type :

    办公室职位

  • Work mode :

    全职

  • Salary :

    To be negotiated

Position

MAIN OBJECTIVE OF THIS POSITION

设立该职务的基本目的

· Drive brand business growth and assist brand to achieve objective

· Increase Fresh brand awareness and brand image through 360 marketing campaign touch points

· Support product portfolio development, collaborate cross-functional teams to deliver sales and profit targets, and take charge of executional product marketing work.


MAIN RESPONSIBILITIES OF THIS POSITION

该职务的主要职责

A. Market understanding and analysis

· Consumer Understanding of Customers: Satisfactions/dissatisfactions on products, expectations, potential consumers SOB and their needs, competitor brand users and their satisfactions/dissatisfactions

Market analysis & insights: Leverage internal data and external research to monitor the latest product and category trends.

Competitive Analysis: Competitors’ launches, major activities, offerings (claims, pricing, performance, etc.) and media investment and activations

B. Product Management & Operations

Owner of 2-3 product franchise (LIP/Body/Sets), develop the product pipeline and launch plan

Deliver product launch plan and launch review, accountable for product retail sales, market share & category ranking

Manage product forecasts to ensure supply chain stability and inventory control both of C1&C3

Communicate the marketing plans with all related functions so as to invite involvement and improve efficiency

Price management, including product pricing/promotion monitoring/market price information monitoring

· Support the Sr. Product Manager to complete all core development work of key categories, covering innovation product pipeline planning, marketing scheme execution and post-launch review follow-up.

C. Others

· Run budget planning, spending and control P&L under guidance

· Working on brand and marketing related projects/reporting assigned by line manager

PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND

该职务所需的主要技能及相关背景

Bachelor’s Degree

Minimum 3-5 years marketing experience.

FMCG/BEAUTY industry marketing experience is a MUST

Excellent communication and writing in English

Open personality with positive CAN-DO attitude, and passion for business and result oriented

Product innovation experience is NICE TO HAVE.

Local brand experience is NICE TO HAVE

FRESH
MAISON

The most inspiring skincare brand, fresh harnesses nature’s potency from around the world to awaken senses and transform skin. Placing sensoriality at the heart of performance, fresh creates multi-sensorial indulgences that feel as good as they work. The brand was founded as a shop in 1991 by Lev Glazman and Alina Roytberg, creative visionaries driven by their curiosity about natural time-honored remedies and extraordinary experiences for the skin. An LVMH Maison since 2000, fresh today is a global company based in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. The brand is committed to nurturing the skin of the earth for a thriving, harmonious world that is forever fresh.
Cover - Fresh

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