Senior Trade Marketing Specialist – Branding more focused

Position

MISSION STATEMENT

• Support the line manager and the whole team in marketing strategy planning, marketing events and trade activity deliverables.
• Expand brand exposure and strengthen market reputation.
• Fulfill retail needs by supporting stores with the right activity formats to drive traffic and sales conversion.

MAIN RESPONSIBILITIES

1. Brand Marketing Development & Execution

• Provide strong and solid execution support to the line manager in comprehensive brand marketing development and execution.
• Ensure implementation is well managed and results are effectively delivered while conforming to brand image and standards.
• Work closely with HQ to enhance brand standards while considering local relevance and market needs.
• Support the line manager in branding concept development, including out-of-the-box ideas, and event retro-planning across different phases.
• Apply qualified event management skills in event implementation and execution under the supervision of the line manager.
• Develop unique and premium ideas and proposals based on market and/or sales input while aligning with brand image and identity.
• Independently manage small-scale events or trade activities from concept development to on-site execution.
• Provide sufficient support to line managers and the whole team for medium and large-scale events, playing a proactive role in delivering results as directed.

2. Marketing Sense & Skills

• Demonstrate strong logical thinking and good project management skills, with the ability to manage multiple tasks and prioritize effectively.
• Maintain strong self-motivation to achieve good results.
• Continuously think, review and optimize throughout the entire preparation and planning process.
• Stay curious about market trends and actively explore new formats for retail activities.
• Possess basic event production knowledge, including but not limited to material pricing, different materials and finishes, and event structures.

3. Market Monitoring & Analysis

• Support the monitoring, analysis and evaluation of domestic and international market trends, consumer behavior and competitor activities.
• Identify potential market opportunities for the brand based on relevant market insights.

4. Budgeting & Control

• Assist the line manager in budget planning, budget control, monitoring and project implementation.
• Demonstrate good budget control and cost negotiation skills when working with involved parties.
• Track and review project performance based on ROI.
• Work with the line manager to propose alternative solutions when facing budget constraints.

5. Team Player

• Coordinate effectively with different internal and external teams, especially the Retail, Franchise and Wholesale teams.
• Provide sufficient support to the whole team for large to mega branding events.
• Play a proactive role in delivering assigned results.

6. Administrative & Other Responsibilities

• Provide capable and timely follow-up across all aspects of projects, including PO creation, vendor payments and post-event reports.
• Work with third-party vendors on print material translation and local printing when necessary.
• Communicate with relevant corporate teams regarding print material and gift ordering, as well as new project launch communications.
• Assume additional related responsibilities as assigned.

WORKING RELATIONSHIPS

1. Internal

• Trade Marketing
• PR & Communication
• CRM
• IDVM
• Retail
• Merchandising
• Procurement
• Security

2. External

• Agencies from different functions
• Franchisees and wholesalers
• VIP
• Media / Press

QUALIFICATION, EXPERIENCE & SKILLS REQUIRED

1. Education

• University graduate majoring in Business, Marketing or related disciplines

2. Languages

• Proficiency in English and Mandarin is required

3. Professional Experience & Know-how

• At least 5 years of solid experience in marketing and events in the luxury industry or a related industry
• Meticulous with strong attention to detail
• Good logical thinking and strong organizational skills
• Good knowledge and experience in event management
• Capable of project management
• Excellent understanding of the brands
• Strong self-motivation and quick learning ability

4. Technical & Management Skills

• Strong PowerPoint and graphic presentation skills, with good judgement on presentation logic and numbers
• Strong project management and execution abilities
• Good planning, implementation, presentation and negotiation skills

5. Personal & Interpersonal Skills

• Excellent interpersonal and communication skills
• Ability to work under pressure
• Down-to-earth spirit
• Willingness to think critically and challenge oneself