SENIOR STORE VISUAL MERCHANDISER (City VM)/高级店铺视觉指...

POSITION

Position

Job Overview

Take full charge of the visual merchandising, window display, store image standardization and visual upgrading of all stores in Hangzhou. Implement the brand’s national VM standards, quarterly visual themes and marketing activity plans. Optimize store display solutions based on local store business circle attributes, store sizes and sales data, unify the brand visual image of all stores in Hangzhou, and drive store traffic, conversion rate and brand image improvement through professional visual merchandising.

Key Responsibilities

· Undertake the overall visual layout, seasonal image renewal, monthly display adjustment, Instore event visual implementation of all stores in Hangzhou, including window installation, instore display, store traffic line optimization.

· Consolidates pictures of changes made at each location, personally and remotely, and promptly communicates the images to regional VM based on requested timing in order to allow feedback and time for adjustments as needed.

· Liaises with regional VM and Retail Merchandising to periodically provide information on implemented fit outs for each location as well as sales feedback by product category, monitoring competitors and the local markets in general.

· Complete new product launch display, best-selling and slow-moving product visual optimization, assist in commodity circulation and sales growth.

· Establish regional store visit mechanism, conduct regular store checking, problem rectification and optimization plans.

· Responsible for VM skill training and on-site guidance for store managers and sales teams in Hangzhou, improve the independent display maintenance capability of terminal stores.

· Analyze store sales and traffic data, review the effect of display adjustment, precipitate excellent display cases and optimized methods.

· Organizes regular meetings with all store points-of-contact with the aim of efficiently streamline the sharing of information.

· Keeps in touch with the management of each store to monitor the delivery of new arrivals at each location, and from time to time, creates simulations with new product groups in order to share with other area stores or to quickly implement a product launch across all locations.

· Provides appropriate instruction to the Store Managers and Category Department Managers so that they may contribute to the maintenance of the fit out of their own Departments inside each store.

· Consolidates and reports feedback on the condition of store interiors, shop windows, display elements and objects. Follows up with location managers and the relevant departments, seeing store maintenance issues through to a prompt conclusion.

· Responsible for the visual props management at each location. Training the relevant staff of each store in the proper care of display objects in front and back of house, and their eventual replenishment, returns or destruction. Regularly inspects prop areas, notifies store staff when maintenance is needed, and assists with organization.

Qualifications and Skills:

· Strong organizational skills, multi-tasking and prioritizing capabilities.

· Flexibility in schedule and working hours.

· Excellent communication and interpersonal skills

· Attention to detail

· Business awareness

· Relationship building and teamwork

· Dependability

Physical Requirements:

· Ability to work the night shift

· Ability to stand for long periods of time.

· Some lifting including garments, hangers, and boxed merchandise.

· Ability to operate all equipment needed for the job.

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