Marketing Executive

Position

MAIN OBJECTIVE OF THIS POSITION

• The Marketing Executive supports the Retail Marketing Manager in delivering all offline and retail channel marketing activities. This role focuses on campaign execution, in-store marketing implementation, POS material management, retail data tracking, administrative coordination, and regional marketing landing. It ensures all retail marketing plans are executed accurately, on time, and in line with brand standards, supporting store traffic growth, retail conversion and brand offline exposure.

MAIN RESPONSIBILITIES OF THIS POSITION

Retail Campaign Execution & Daily Operation

• Assist Retail Marketing Manager in executing Brand moment and seasonal campaigns, new product launches, store promotion activities, mall events and offline pop-ups
• Follow up full campaign timeline, including pre-preparation, on-site execution check, and post-activity sorting.
• Ensure all retail marketing activities strictly follow brand guidelines, visual standards and SOP requirements.
• Fully responsible for POSM (Code 3) inventory management

In-store Marketing & VM Display Implementation Support

• Responsible for distribution, tracking and stock management of retail POSM, display materials, and promotional kits.
• Coordinate with retail team and area managers for campaign set up
• Conduct regular retail store spot checks, record non-compliance issues, and follow up rectification.

Data Tracking, Report & Documentation

• Collect daily/weekly/monthly retail marketing data: store traffic, promotion sales performance, campaign participation data, material usage status.
• Compile regular retail marketing reports, campaign recap, and performance summary for Retail Marketing Manager’s review.
• Sort and archive all retail marketing documents, campaign assets, vendor files and brand standard materials.

Cross-team Coordination & Vendor Liaison

• Act as the daily coordinator between sales team, retail team, VM team, logistics and external suppliers.
• Follow up production, delivery and installation of marketing materials to avoid delays of store promotions.
• Communicate and align basic execution requirements with malls and vendors.
• Support annual retail marketing calendar sorting, budget application, expense settlement and activity filing.
• Collect competitor offline promotion activities, local retail market trends and provide simple insights.

Ad-hoc retail marketing tasks assigned by Marketing Department Head.

PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND

Education & Experience

• Bachelor’s degree in marketing, Business, Advertising or related majors.
• 1–3 years relevant marketing, brand execution or FMCG marketing operation experience. Fresh graduates with outstanding attitude are acceptable.
• Familiar with offline campaign execution, POSM management and retail store operation logic.
• Basic data sorting and report making skills (Excel pivot, chart, data summary).
• Able to understand brand visual guidelines and implement standard landing.
• Fluent in verbal and written English.
• Strong execution ability, careful and detail oriented.
• Good communication and coordination skills to handle multiple stakeholders.
• Able to follow tight timelines and support fast-paced retail promotion cycles.
• Proactive in problem-solving and stable under multi-task pressure.