Cover - TAG Heuer

Assistant Digital Marketing Manager – TAG Heuer

  • NEW

Published on 10.09.2026

TAG Heuer

Reference: TP03871

  • Place of employment :

    静安区, Chinese Mainland

  • Contrat type :

    办公室职位

  • Work mode :

    全职

  • Salary :

    To be negotiated

Position

MISSION STATEMENT

Based on confirmed brand strategy to formulate and execute digital related marketing plan, campaigns, PR activities and etc. to better deliver brand image and spirit of TAG Heuer.

MAIN RESPONSIBILITIES

· Actively monitor emerging trends and technologies on the market, always keep ahead of competition in digital field in order to well show the brand’s image and catch more young generation potential clients.

· Drive the development & execution of yearly digital marketing calendar & special projects under supervision of line manager, to fulfill the needs of both branding & commercial purpose

· Brand content adaptation (HQ assets) and local brand content development with HQ guidelines. Be the gatekeeper for content quality and delivery of all brand PR & digital communication platforms

· To work closely with social / media / KOL agency on digital campaign, initiate concept and drive execution

· To provide solid support for PR, Trade Marketing & E-Commerce events and campaigns when digital experiences are required

· Actively identify and maintain strong relationships with target celebrities, KOLs, social media and right digital vehicles

· Take lead of the brand KOS program and social UGC program to guarantee consistent content delivery on social networks. Evaluate the KOS media investment and optimize the media plan.

· To provide weekly/ monthly reports and Competitor analysis reports etc.

· To assist in budget planning and monitor the expenses according to the Company guidelines

· Operation and System management:

- Group admin and Finance PO system update

- HQ media THePlan system update

- Social listening tool management

- Social KOS backend

QUALIFICATION, EXPERIENCE & SKILLS REQUIRED

Education :University Graduate or above

Language :Fluent in spoken and written English & Mandarin

Professional experience & know how:

· 5-7 years of professional experience (out of which 5 years in the marketing functions, especially digital & PR) within watch & jewelry, sports industry

· Deep understanding of digital marketing trends, consumer insights, social media landscapes in luxury industry.

· High standards of creative approach/craft and good esthetics of luxury content.

· Good data analysis skills to evaluate social & media performance. 

Technical & management skills :

· Great time management, organization and project management skills.

· Outstanding presentation skills, interpersonal & social skills.

· Solid skills of office core software.

Personal & Interpersonal skills:

· Passionate & straightforward, energetic, confident, creative & innovative.

· Aggressive, independent, Self-motivated & highly proactive.

· Productive quick learner and actioner.

· Result & customer oriented with strong business sense.

· Good at working in a fast moving, high pressure and dynamic setting.

· Good team player, excellent communication, interpersonal, organization and negotiation skills.

TAG Heuer
MAISON

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.
Cover - TAG Heuer

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