RETAIL / COMMERCIAL DIRECTOR MAINLAND CHINA

Position

CELINE, FOUNDED IN 1945 BY CÉLINE VIPIANA, IS AN ICONIC FRENCH LEATHER-GOODS, FASHION & COUTURE HOUSE BELONGING TO THE LVMH GROUP. TO HAVE A CHANCE OF JOINING CELINE, YOU MUST THRIVE AS A TEAM PLAYER IN A FAST-PACED ENVIRONMENT AMONGST PASSIONATE, AGILE, AND AUTHENTIC PEOPLE.

YOUR WORK ENVIRONMENT

We are seeking a strategic and inspiring Retail / Commercial Director to lead our retail business across Mainland China. Based in Shanghai, you will be responsible for driving business performance and leading a high-performing team in alignment with Maison’s creative vision and operational excellence standards.

KEY RESPONSIBILITIES

Business Strategy & Performance

• Define and execute the retail business strategy for Mainland China to achieve sales targets, profitability, and market share growth.
• Analyze market trends, competitor activities, and consumer behavior to identify opportunities for business development and brand expansion.
• Manage the P&L for the region, ensuring optimal control of operational costs, inventory levels, and key retail KPI.

Client Experience & Brand desirability

• Champion the Celine client experience, ensuring all stores deliver a consistent, sophisticated, and personalized experience aligned with Maison’s identity.
• Collaborate with Clienteling & Loyalty team and implement client engagement strategies to foster long-term loyalty and increase desirability among tiers of clients.
• Collaborate with Communication, Clienteling & Loyalty and E-Commerce teams to integrate offline and online touchpoints, creating a seamless omnichannel journey.

Operational Excellence

• Ensure all retail stores adhere to global operational standards, visual merchandising guidelines and compliance requirements.
• Optimize store operations and processes to enhance efficiency, agility, and responsiveness to local market dynamics.
• Work closely with Supply Chain & Planning teams to ensure optimal stock allocation and inventory turnover.

LEADERSHIP & TEAM MANAGEMENT

• Lead, mentor and inspire a team of Store Managers and Regional Managers, fostering a culture of excellence, accountability and creativity.
• Identify and develop talents through structured coaching, training programs and succession planning.
• Promote an inclusive and engaging work environment that reflects Celine’s values and encourages continuous improvement.

QUALIFICATIONS

EXPERIENCE

• Bachelor’s degree in business administration, luxury management or related field; MBA is a plus.
• Minimum 12 years of experience in luxury retail, with at least 5 years in a senior leadership role in retail management and operations in China.
• Proven track record of driving sustainable growth and operational excellence in China luxury market.

SKILLS

• Strategic thinker with strong analytical and problem-solving abilities.
• Ability to thrive in a fast-paced, dynamic environment while maintaining attention to detail.
• Strong financial acumen with experience in P&L management, budgeting, and forecasting.
• Excellent leadership and interpersonal skills, with the ability to influence and motivate diverse teams.

LANGUAGES

• Fluent in Mandarin and English.

WORKPLACE: 66F, TOWER ONE, PLAZA 66 NO.1266 WEST NANJING ROAD, SHANGHAI, 200040 CHINA

OUR ENGAGEMENT

CELINE IS AN EQUAL OPPORTUNITY EMPLOYER. WE WANT TO OFFER AN INCLUSIVE ENVIRONMENT OF MUTUAL RESPECT WHERE WE WELCOME DIVERSITY AND ALL OUR EMPLOYEES FEEL INCLUDED, DEVELOPED, AND HEARD.

WE ARE COMMITTED TO THE PREVENTION OF ALL DISCRIMINATION, PROVIDING EQUAL OPPORTUNITIES TO ALL APPLICANTS IRRESPECTIVE OF GENDER, GENDER EXPRESSION, DISABILITY, ORIGIN, BACKGROUND, RELIGIOUS BELIEFS OR SEXUAL OR ANY OTHER BASIS PROTECTED BY LAW.

CELINE RECRUITS AND RECOGNIZES ALL TYPES OF TALENT AND SINGULARITIES.