Sr. Product Manager

Position

Market understanding and analysis

• Collect and analyze competition strategy/activities to understand consumer and market insight and to make recommendations to management
• Regular consumer and market panels (eg. Beauty research) to closely monitor market share and ranking and set the right target for the category
• Regular competitive analysis on competitors’ launches, activities, competitive offering
• Deep understanding of target customers and their profile, needs/ expectations to set the right communication angles

Launch campaigns

• Develop marketing calendars reflecting consumer insight/ behavior to deploy end to end marketing communication campaigns.
• Deploy to 360 approach plans based on the marketing calendar and launch platforms, by working with CRM, PR, VM, EC, sales and training
• Provide accurate and pertinent brief to above mentioned teams for a holistic launch plan
• Supervise the execution to insure the coherence of all touch points
• Closely monitor launch result, through retail sales – daily tracking for new launches during campaign period and rolling 12 months monitoring of all novelties and CRM data
• Provide launch review, to be shared internally and with HQ

Product Management

Product Development

• Build China relevant portfolio pipeline
• Understand what is on trend in the market (fashion/ cosmetics) to construct commercial offer ideas

Product portfolio management

• Update timely product information, including new launches and EOL, in the system and launch plan/active list
• Work closely with local RA for HP registration and secure OCD
• Weekly and monthly analysis on category/franchise/ product performance, both SO and CRM data to identify building blocks of the category, propose category strategy and reflect in plans

Regular forecast and inventory management and order management- monthly product forecast, order follow up, product allocation follow up , inventory management, pricing management

Regular POSM and animation POSM sourcing, production and inventory control

Digital and Social

• Develop social content for official accounts and provide related content material for EC platforms and validate final presentations on EC platforms.
• Work with social listening agency to monitor and generate business intelligence based on consumer online comments.
• Develop digital media buy strategy and ecosystem optimization across different social platforms (wechat, weibo, RED, douyin and etc.) to support brand business.

Key competencies:

• Organized and hardworking
• Integrity and trust
• Drive for results
• Learning on the fly
• Priority setting
• Sensitivity and Analytical thinking
• Strong communication and coordination skills
• Team Player

Technical skills:

• At least above 5 years related experience on marketing in Beauty or FMCG industry
• Good communication in English (Oral and Written)
• Good PC skills and familiar with Word, Excel, PowerPoint, etc.

Profile :

Bachelor Degree