Cover - Givenchy Parfums

Senior Omni Channel Consumer Activation Manager

  • NEW

Published on 10.28.2026

Parfums Givenchy

市场营销

Reference: TP03951

  • Place of employment :

    上海, Chinese Mainland

  • Contrat type :

    办公室职位

  • Work mode :

    全职

  • Salary :

    To be negotiated

Position

PURPOSE OF THE JOB

§ Develop and implement a unique & consumer centric omni channel consumer activation plan by utilizing all Retail Marketing and CRM resources to achieve business target and increase the traffic and brand desirability.

§ Partner closely with all channel owners for a personalized channel activation, collaboration, pitch, to stive for best channel visibility and earned resources to maximize business potential.

§ Lead brand CRM strategy and client analysis and insight.

RESPONSIBILITIES

§ Develop annual retail marketing plan according to brand strategy and sales target, to ensure yearly business target delivery.

§ Retail event planning with uplifted image and optimized efficiency.

1) Well orchestrate trade resources allocation and monitor result, aiming to optimize trade investment efficiency while uplift image and desirability.

2) Strongly cooperate with sales & retail team to design customized support for Diamond/Gold POS

3) Monthly activity and performance review, analysis and sharing.

4) Track and analyze competitor trade activations and exchange best practices on regular basis

5) Support retail team negotiation with landlord to earn high quality visibility

§ Omni-channel promotion strategy and orchestration:

1) Coordinate an Omni-channel promotion approach with a special focus on promotion and propose a clear differentiation plan.

2) Strong management on budgeting, forecasting and follow-up/consumption of samples/GWP, together with total overview of omni-channel promotion strategy.

§ Develop CRM ecosystem with tailored annual plan based on marketing calendar and consumer analysis.

1) Design right program for retain loyalty consumers, and new consumer recruitment.

2) Seek for opportunity to collaborate and activate landlord client base with right event placement.

3) Lead the discussion with global stakeholders for local insight feeding and local initiative validation.

MAIN KPIs OF THIS POSITION

§ Sales target achievement, key channel business performance

§ Event and CRM activation ROI

§ Budget control

§ C3 Inventory control, Forecast accuracy

§ Image & qualify of event execution

PROFILE

§ Sufficient understanding of beauty industry retails, cosmetics related experience is preferred

§ 10 years or above related experience, familiar with retail operation

§ Passionate and innovative; flexible with open mind

§ Excellent numerical and analytical skills as well as a strong creative mindset

§ Good luxury sensitivity

§ A ‘can-do’ attitude and a history of exceeding expectations

§ Good communication skill

§ Work independently & pro-actively

§ Drive for results

§ Good team developer

GIVENCHY PARFUMS
MAISON

For more than 60 years Parfums Givenchy has perpetuated the values of its founder, Hubert de Givenchy, the enfant terrible of fashion, releasing fragrances, makeup and skincare products that define an assertive and bold vision of beauty.From L’Interdit to the new fragrance Gentleman Society, from Irresistible to the Collection Particulière, Givenchy Parfums fragrances embody the brand’s defining values of sophistication and boldness, fusing genres and revealing unexpected twists.Creative Director of Givenchy Makeup Thom Walker has a distinctive style and approach, both innovative and natural, perfectly matched to the Givenchy beauty universe. The talented young makeup artist nourishes the brand’s creative expression and product innovations, which include lines such as Le Rouge Interdit and Prisme Libre, which have elevated makeup to a luxury accessory.
Portrait of Hubert de Givenchy by René Gruau © Sarl René Gruau

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.