品牌经理

Position

 RESPONSIBILITIES:  

• Brand Management
• Brand plan
• Budget & profit planning & control
• A & P management
• Pricing strategy & inventory management
• Event & Promotion
• Brand-driven events（wine tasting, Trade dinner, Winemaker event）
• Cross brand event cooperation
•  Channel activation plan
• Media & PR
• Official social account management
•  Social campaign
• Media sponsorship & after-event media follow up
• Brand assets, POSM & Merchandising
• Brand assets development
• POSM management
• Off trade & outlet visibility management
• Market Intelligence
• Competitor information collection and analysis

REQUIREMENTS: 

• University graduate or above, major in Business/Marketing
• Excellent English and Mandarin in speaking and writing
• Rich wine knowledge
• Above 5 years working experience in marketinh function
• Experience in wine industry or in handling the wine trader is a bonus
• Strong marketing sense and well understanding on Chinese wine drinkers.  Solid brand marketing activation/promotion experiences. Well understanding and experience of social /digital marketing & communication
• Good in planning & figures
• Good communication & presentation skills
• Good wine knowledge 
• Good PC skill
• Objective and result oriented 
• Priority setting and follow up
• Time management
• Cost control