Senior EC-Business Planning Manager

Position

PURPOSE OF THE JOB:

Lead business planning, rolling forecast and business reporting for all E-commerce channels with a strong analytical mindset, strategic thinking, and business acumen to support business growth across all e-commerce channels. The Senior EC Business Planning Manager is the bridge between EC internally, Finance, Supply, Demand Planning, and other cross function teams.

MAIN RESPONSABILITIES: Day-to-Day Missions

1. Business Planning and Rolling Forecasting:

- Execute comprehensive business planning, novelty forecast and rolling forecast aligned with overall business targets of different e-commerce channels.

- Conduct business analysis to evaluate the performance of e-commerce commercial plan and identify areas for optimization.

- Monitor key performance indicators (KPIs) such as sales, stock fulfillment, forecast accuracy, stock run rate and cost progress to ensure budget control.

- Closely work with EC Op team and EMKTG team to develop comprehensive EC promo plan, monitor delivery and provide real-time solutions.

2. Business Reporting

- Prepare regular EC Business reports with insights and recommendations to support business growth and resource re-allocation.

- Closely work with cross function, including EC Op, EMKTG, MKTG, DP and Finance, to provide business insight.

3. Market Research and Competitive Analysis:

- Monitor competitors’ promotional activities and product offerings to benchmark performance and identify opportunities to support business growth.

- Translate market insights into actionable recommendations for business development.

- Conduct market research and competitive analysis to identify market trends and competitive threats.

4. Team Leadership and Development:

- Lead and mentor a team of e-commerce professionals, providing guidance, feedback, and support to drive team performance and professional growth.

- Foster a collaborative and results-driven culture within the e-commerce team, promoting innovation, accountability, and continuous improvement.

5. Key Figure

report accuracy and timeliness, planning accuracy for C1 and C3，project completion

RELATIONSHIPS:

• Internal:

- Local EC Op, EMKTG, Marketing, Planning, Supply, Logistic, Finance, support services teams

- Global E-commerce team, MOP

• External:

- E-commerce Service Vendors

• Subordinate: EC Demand Planning

PERSON SPECIFICATION:

Key Competencies:

• Strong analytical skills with proficiency in Excel

• Management capabilities incl. budget and stock

• Excellent strategic thinking, problem-solving, and decision-making abilities

• Strong attention to operation details

• Proven organization ability to co-work with partners

• Good communication skills in Chinese and English, with the ability to influence at all levels of the organization.

Profile:

• Bachler degree in Marketing, E-commerce, or related majors

• 8+ years of experience in e-commerce business planning, strategic planning, data intelligence or related roles, preferably in the retail or consumer goods industry.

• 2+years’ experience in leadership skills

• Experience with e-commerce platforms is a plus.

• Creative, innovative, visionary and sharp mindset