Head of EC, Kenzo China

Position

Title: Head of EC, Kenzo China

Location: Shanghai

Report to: General Manager, Kenzo Greater China & SEAO

Mission

The Head of EC will develop and animate the E-commerce strategy in China, managing the existing platforms and eventually launch of new ones. This person will be responsible for the definition and execution of the strategies to optimize brand visibility, desirability, and client experience for Kenzo. He/she will partner with headquarters, Fashion Group cross-functional teams, and 3rd party vendors to ensure digital strategy alignment across areas.

Responsibilities

Business Development and Operations

• This role is responsible for the e-commerce P&L with strong ambitions on growing the online Turnover and profitability

• Lead the expansion of e-commerce & digital capabilities within Kenzo in China that will grow business revenue & profits, facilitating the best Client Service experience online and offline.

• Design and execute the digital strategy and project in coordination with other departments (Retail, Supply Chain/Logistics, Merchandising, CRM, IT, HR, etc.) and roll out in China market

• Post launch day-to-day management and analysis of site activities, ensuring high-quality presentation, communication, marketing onsite, functionality, and customer service to achieve overall business goals

• Supervise site operations and back-office procedures in partnership with 3 rd party

• Establish and implement action plans and activities with partners (Warehouse, 3 rd party vendors) to identify and develop efficiencies for optimal operations

• Animate and promote digital services internally and externally

• Monitor and develop digital evolutions and optimization across region’s digital presence

• Drive to sustain and maximize cross-channel opportunities

• Keep updated on digital trends and innovations, share best practices within the team

Client Experience & Client Development

• Set Client Service objectives, ensuring Kenzo standards are integrated on site, within customer service center team, and are measured regularly

• Leverage digital as a key differentiator of customer service

• Develop digital customer touch points to develop customized and enriched relationships in line with the brand image and exclusivity.

• Assess the customer decision journey and allocate the appropriate efforts to improve the customer experience

Projects/ Other

• Responsible for project management, implementation, rollout, and follow up

• Manage relationship with vendor, stores and warehouse; Manage client services, e relationship with agency

• Present analysis/performance results to management

Qualifications

Work Experience

• 8-10 years’ E-commerce experience with 2-3 years on a managerial role leading EC team would be a plus

• Experience in supporting or leading a site launch is highly desirable

• Retail and Marketing experience is a plus

• AI-driven E-commerce design, content creation, and marketing

• Fluent English

• Working in International environment is a plus

Special Skills

• Managerial, organizational, and analytical skills; strong project management

• Agency Management, Project risks Management, change management

• Passionate & energetic, able to deal with ambiguity

• Enthusiastic leader, results and detail oriented, good communicator and influencer with creative mindset

• Pragmatic and strategic, able to manage priorities and competing requirements, projects, reporting, ability to troubleshoot