Social & Digital Manager-Givenchy

Position

Responsibilities

主要职责

Social planning& management:

• Oversee regional social strategy, planning, aligning to global planning as relevant.

• Integrate organic social contents, activations, interactions (e.g, wechat eco system), to develop user journey for brand image and experience.

• Collaborate with global social team, content team and related local partners to organize social contents. Ensure timely communicating across platforms, adhering to the social calendar.

• Follow directives from global guidance, propose ideate new contents to spread brand, product message and localizations.

• Community engagement: Act as a liaison between the community and the brand, monitor activity on social media to promptly reflect public opinion trend, crisis, and give response basing on approval and alignment of brand management.

• Social amplification monitor, analyzation, result track and provide insight, to ensure the budget efficiency and upper funnels growth.

Lead Influencer program

• Work closely with regional and global teams on influencer program, ensure the stakeholders align on strategy planning- product focus- talents matrix- media spot plan.
• Build KOL, KOS and media matrix, provide clear understanding of key performance indicators ensuring that the planning and execution meet our business goals.

Content planning& management

• Support MarCom Director on campaign planning and amplification, monitor contents/ assets and work with relevant department, agency to against the goal.
• Content Creation: Collaborate with global team, related local teams, agencies to create content for local projects and events.
• Copywriting: Craft concise copy for captions that reflects the brand's codes, taking into consideration character limits and audience preferences.
• Leverage social networks to build up talents pool, filter proper talents to create, concept the local campaigns, maintain and enhance brand image/ language.

Budget Planning& Report

• Design social calendar and oversee execution of all regional social activity.
• Manage social& content budget, ensure investment efficiency.
• Provide weekly, monthly, quarterly, annually reports, maintain social& content raw data pool, etc.

Requirements:

岗位要求

• Demonstrated success in operating omnichannel focused on brand building and digital journey acceleration.

• 1~2 years in social manager or above position.

• Rich experiences of digital campaign/ mkt projects.

• Good leadership and teamwork experiences.

• Creative flair exemplified through proven track record of successful and innovative marketing campaigns.

• Sensitive to social territory and storytelling.

• Strong communication skills and ability to inspire change.