Acqua di Parma unveils Buongiorno La Collezione, a poetic celebration of everyday moments

Acqua di Parma presents Buongiorno La Collezione, new fragrances that celebrate the beauty of simple moments through an intimate and contemporary expression of the Italian Art of Living.

Conceived as an invitation to rediscover the wonder of the everyday, the collection elevates everyday moments into poetic dream. 

The five Eaux de Parfums in the collection explore a new sensorial aura. Conceived as skin scents, the fragrances are designed to stay discreetly close to the body, revealing soft musks, gentle woods and luminous notes perceived in moments of proximity.  Each fragrance embodies a special feeling, from a morning hug to dolce far niente, the sweet pleasure of doing absolutely nothing. 

Created by perfumers Fabrice Pellegrin and Olivia Giacobetti, the compositions meld minimalism and sophistication for a resolutely modern sillage. Inspired by the heritage of Acqua di Parma, the bottles  are elevated by vibrant colors that reflect the character of the different fragrances.    

Buongiorno also explores the distinctive Italian arte di vivere beyond fragrances. To celebrate the launch of the collection, Acqua di Parma presents Buongiorno – The Art of Living Under the Italian Sun, a lifestyle volume designed as a journey to the heart of Italy. With contributions from over 50 prominent personalities across the country, the book features original photography and exclusive interviews to share the everyday rituals, landscapes and craft that define contemporary Italian culture. Conceived as an immersive and inspiring guide, it amplifies the experience of the fragrance collection, inviting readers to see and feel an Italy that is intimate, authentic and deeply vibrant.    

The visual universe of Buongiorno is captured in a dreamlike campaign conceived with artist Matteo Cibic, underscoring Acqua di Parma’s ongoing engagement with contemporary creation, design and poetic emotion.