Bvlgari unveils new Bvlgari Icons Minaudières collection

Bvlgari has unveiled the Bvlgari Icons Minaudières, a limited-edition collection of evening bags that transform jewels into functional accessories, celebrating the Maison’s distinctive identity through its iconic aesthetic language and rich cultural symbolism.

Inspired by over 140 years of jewelry-making mastery, each minaudière is a unique objet d’art, creating a compelling dialogue between jewelry and accessory. The Bvlgari Icons Minaudières showcase the Maison’s creative language through designs that fuse heritage and innovation. These exquisite creations reinterpret Bvlgari’s five timeless symbols, Monete, Serpenti, Tubogas, Divas’ Dream and Bvlgari Bvlgari, each embodying core values of strength, transformation, wisdom, allure and identity.

The dedicated campaign, photographed by Ethan James Green with concept and creative direction by Ferdinando Verderi, stars five extraordinary women: author Chimamanda Ngozi Adichie, model Linda Evangelista, actress Kim Ji-won, actress and model Isabella Rossellini, and architect Sumayya Vally. Each embodies one of the BVLGARI ICONS minaudières and the values it represents. Each creation is a true jewel, imbued with Bvlgari’s depth of narrative and emotion.

“This collection celebrates the living heritage of Bvlgari’s Icons, symbols that have transcended design to become part of our cultural language. Each minaudière was conceived not simply to hold objects, but to hold meaning, blending high craftsmanship with cultural storytelling,” said Mary Katrantzou, Bvlgari Creative Director of Leather Goods and Accessories.”