Dior presents House of Dior Beijing, reaffirming rich affinities with China

Dior has opened House of Dior Beijing, a unique address in the heart of the Sanlitun district, continuing the deep ties forged between the Maison and China.  

Spanning five floors, the new sculptural building has a façade designed by architect Christian de Portzamparc, embellished with petal-shaped shells that evoke the movement of the toiles as Christian Dior cut them for his haute couture dresses. The vertical front planes are punctuated with golden artisanal glass tiles, a powerful color in China traditionally reserved for the emperor and his family, offering a virtuoso contemporary ode to elegance.  

The ground floor showcases women's bags, accessories and shoes, while the second level features women's silhouettes – from ready-to-wear to fine jewelry – as well as fragrances from La Collection Privée. Other spaces present men's collections, high jewelry, Dior Maison home and lifestyle items and timepieces, each with an exceptional distinctive atmosphere. The top floor echoes 30 Montaigne. A monumental spiral staircase takes visitors to a room with a concept developed by OMA, featuring white toiles, the iconic three-dimensional outlines of garments. As a final surprise, the Monsieur Dior restaurant on the garden level celebrates French art de vivre through the most starred woman chef in the world, Anne-Sophie Pic. 

An homage to the initial vocation of Christian Dior, who dreamed of becoming an architect, House of Dior Beijing reveals a succession of unique settings, where cabochon parquet flooring, cannage and refined touches of gold are joined by artworks, cutting-edge furniture and black and white photographs.