Dior unveils holiday windows and stunning facade at iconic 30 avenue Montaigne address
Published on 12.02.2025 • 2 MINUTES- Fashion & Leather goods
Dior welcomes the holiday season with a magical decor at its iconic address at 30 avenue Montaigne, featuring animations that retrace the Maison’s fabulous odyssey.
A Wheel of Fortune illuminates the facade, sprinkled with timeless Dior codes, from delicate flowers and the founding couturier’s lucky stars to butterflies and other precious talismans. Echoing traditional Italian Luminaire di Natale, the windows showcase symbols of 30 Montaigne and Paris, including the Medallion chair, a perfume kiosk, exquisite chandeliers and magical takes on mythic places.
A majestic Christmas tree springs up around the central staircase, decorated with miniatures of timeless Dior icons, from the Bar jacket and Junon dress to pieces from the 2026 Cruise Collection in a poetic staging. A decor with a Pegasus figurine and snow globes illuminates Le Jardin for an enchanting interlude amidst sumptuous Christmas trees.
