Dior unveils House of Dior New York, French elegance in the heart of New York City

Dior has inaugurated House of Dior New York, located at the corner of 57th Street and Madison Avenue, just steps from the location where Christian Dior established his U.S. subsidiary in 1948.

Designed by architect Peter Marino, this unique flagship store embodies refined French elegance in the heart of the city that never sleeps.

Behind the stone façade with its monumental windows, the boutique’s four floors are bathed in light and soft tones, showcasing the different worlds of Dior, including women’s and men’s ready-to-wear, leather bags, accessories, jewelry, watches, perfumes and Dior Maison, creating a subtle dialogue between heritage and modernity. Exquisite materials and Versailles parquet flooring are joined by iconic creations and art works by renowned artists throughout the store, from a garden by Peter Wirtz to a monumental Colorama staircase installation, retracing the history of Dior through its objects of desire. 

A realm of excellence,  the House of Dior New York is presenting exclusive creations and pre-launch products. Artist Anna Weyant reinterprets the Lady Dior bag, while Millefiori and Blue Jardin de Dior motifs blossom on garments. The Bois de Rose jewelry collection introduces exceptional pieces set with precious gemstones,  a new variation of the B27 sneakers makes its debut in a limited-edition of just 47 pairs, and special Dior Maison objects are showcased.

The Dior Spa New York on the top floor is a 400-square-meter haven of peace offering cutting-edge bespoke treatments, the fruit of the Maison’s avant-garde spirit, renowned savoir-faire and unique expertise.  Poetic life-size tableaux in majestic bay windows celebrate Christian Dior’s passion for nature thanks to creations in upcycled textiles from the Ateliers, embodying the alliance of virtuoso creative skills and a commitment to sustainability.