Glenmorangie welcomes Harrison Ford as the face of its whisky with new "Once Upon a Time in Scotland" campaign  

Published on 02.06.2025 • 3 MINUTES
  • Wines & Spirits

Glenmorangie Highland single malt Scotch Whisky is unveiling a new global campaign starring cinematic icon Harrison Ford. Entitled "Once Upon a Time in Scotland", the 12-episode series directed by Joel Edgerton is joined by still images shot by acclaimed fashion photographer Lachlan Bailey.

The campaign takes us behind the scenes at the Glenmorangie distillery, where Harrison Ford discovers the skill and craftsmanship that go into making each bottle of its complex and elegant whisky.  

Shot in the Highlands of Scotland, the campaign captures the natural beauty of the area and the historic distillery in Tain where Glenmorangie has been created for over 180 years, spotlighting the authentic warmth of the iconic actor. He enjoys the full Scottish experience, getting to grips with the nuances of Scottish pronunciation and kilt etiquette, and bonding with locals over a dram of single malt. 

The brand’s flagship whiskies – Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old – also take on starring roles in the adventure.   

Caspar MacRae, President & CEO of The Glenmorangie Company, said: “Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie.” 

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