Guerlain revisits an icon: L’Heure Bleue 

In 1912, Jacques Guerlain was captivated by the particular light he saw from the Pont-Neuf in Paris. That fleeting moment between day and night inspired L’Heure Bleue, a fragrance created to capture an atmosphere rather than a place. More than a century later, Guerlain revisits this iconic creation with a new interpretation by Delphine Jelk, the Maison’s Director of Fragrance Creation. 

The new fragrance retains the spirit of L’Heure Bleue while introducing an exclusive iris tincture developed especially for the Maison. Made from carefully selected iris rhizomes grown in Italy, the ingredient is the result of three years of research with the teams at Guerlain’s Orphin manufacture. Rooted in a traditional Guerlain technique, tincturing involves macerating a natural ingredient in alcohol to draw out its fragrance. Here, it reveals a fresh, airy facet of iris. 

Iris and orange blossom remain at the heart of the composition, while vanilla – one of the signature ingredients of the Guerlain palette - adds its characteristic warmth and depth. The result preserves the distinctive character of the original fragrance while giving it a new expression. 

The bottle echoes the same balance between heritage and reinvention. Its iconic “inverted heart” silhouette, designed by Georges Chevalier for Baccarat in 1912, is revisited in a new blue gradient inspired by the sky at blue hour. Gold accents, a textured blue ring and refined lines give the bottle a contemporary elegance, while its refillable design is intended to last. 

With this new interpretation, Guerlain brings a fresh perspective to one of its signature creations while preserving the thread that connects it to its origins. The original L’Heure Bleue, created in 1912, remains part of the Maison’s Légendaires collection.