Maison Fred celebrates 90th anniversary, showcasing unique heritage and vibrant jewelry savoir-faire  

Maison Fred celebrates its 90th anniversary in 2026, a milestone that spotlights an exceptional heritage, stunning jewelry savoir-faire, and the audacious spirit that has defined the Maison since its creation.  

Founded nearly a century ago by Fred Samuel, Maison Fred designs High Jewelry that exudes audacity. The spirit of the founder infuses its creations with authenticity, unique character and an original signature that continues to shine with unparalleled radiance, reflecting the spirit of Fred, The Sunshine Jeweler.      

“It is with immense pride that we celebrate the 90th anniversary of our Maison today. This milestone reflects an invaluable, rich legacy and heritage, deeply rooted in the history of jewelry. Behind the name FRED lies the indelible imprint of a visionary man, whose first name still resonates in each of our creations. Much more than a  commemoration, this celebration marks the promising start to the next 90 years, which we embrace with passion and determination, true to our founding values,”  says Vincent Reynes, Chief Executive Officer of FRED. 

Maison Fred’s 90 years of creativity are marked by jewelry that expresses a joie de vivre, combined with a love of light and colored stones. This passion is embodied in Jewelry and High Jewelry collections energized by the unique spirit that continues to shine brightly on Maison Fred.