Hublot stars as Official Timekeeper of UEFA Women’s EURO 2025 in Switzerland
Published on 07.18.2025 • 3 MINUTES- Partnerships
- Watches & Jewelry

Since July 2 Switzerland has been at the heart of football action during the UEFA Women’s EURO 2025.
Hublot, the first luxury watch brand in the world of football, is playing a prominent role as the tournament’s Official Timekeeper. Sixteen teams are competing at eight venues as the Swiss watchmaker times every minute of the competition.
Hublot is omnipresent on the pitch, from giant screens to LED screens and the iconic Big Bang Fourth Official’s Board to announce substitutions and added time. What’s more, match-day officials are wearing the Big Bang Gen3, created exclusively to monitor yellow cards and added time. Players, coaches and pundits will also be seen sporting watches from the Hublot Big Bang collection, including innovative new timepieces introduced to celebrate the 20th anniversary of the iconic watch last April.
To embody its engagement, Hublot welcomes Ada Hegerberg, the first winner of the Ballon d’Or Féminin – recognizing the world’s best female footballer – and Aitana Bonmatí, winner of the Ballon d’Or and the Golden Ball at the 2023 World Cup. Both these Hublot Friends of the Brand will be wearing the Big Bang One Click Joyful Steel Pink and Steel Orange, symbols of boldness and creativity.