Le Bon Marché Rive Gauche transforms the department store into a seaside resort with "Tout Beau et Tout Bronzé"

Summer has arrived at Le Bon Marché Rive Gauche and La Grande Épicerie de Paris, which have made over the department store into a seaside destination with the exhibition Tout Beau et Tout Bronzé, which runs until August 24. The sun-drenched escapade makes each floor a special stop on this year’s summer holiday itinerary.

The getaway begins as soon as visitors enter the store, as the grandiose main foyer becomes a giant sandcastle, dotted with colorful buckets and oversized balloons. Designed as an ebullient interlude, the immersive scenography is a one-way ticket to summer fun at the seaside. 

Like a travel diary, the offering celebrates iconic destinations as Le Bon Marché welcomes exclusive creations from dream hotels, from the French Riviera to Sicily.  The Lily of the Valley hotel presents a sunny collaboration with designer Aurélie Bidermann, while the Belmond Villa San Andrea unveils a line inspired by the dolce vita.  

Guest of honor for the event Johanna Ortiz embodies summer elegance. The Colombian designer has created a pop-up space called La Plaza Johanna Ortiz, 220 square meters bathed in warm light, inspired by a traditional village square. Tropical print dresses are joined by a typical South American café and a fresh flower stand, setting the tone for a refined, sensual and radiant summer.  

Tout Beau et Tout Bronzé at Le Bon Marché Rive Gauche is a veritable ode to escape where the art of travel meets craft, lightness and whimsy.