Ruinart unveils precious showcase inspired by the vine for Ruinart Rosé Jeroboam 

Faithful to its commitment to savoir-faire and craft, Ruinart presents three exceptional pieces designed by Marie Berthouloux as part of its Ruinart Studio program. Her custom-made embroidery encases a limited-edition Ruinart Rosé Jeroboam, available exclusively at 4, RUE DES CRAYÈRES, the Champagne house’s iconic address in Reims.

After an immersive stay at Ruinart Reims to discover the Maison, the textile embroiderer imagined a support that follows the contour of the bottle. Her relief embroideries celebrate the terroir of the Champagne region and the biodiversity of the vineyard, crafted only using  or reusing materials employed in bottling Ruinart champagne, such as gold wire threads from wire muzzles, or the pinkish copper of the caps. The pieces were then cut and delicately assembled around the bottle. 

To craft the complex artwork, Marie Berthouloux called on the talents of upholstering specialist Anaïs Jarnoux, who shaped the textile support for the bottle on which the embroidered leaves, branches and bark  are layered. Lastly, basket weaver Marie Drouet crafted a wicker sheath in the shape of the bottle to showcase the embroidered landscape. Each of the handcrafted pieces took 320 hours to complete.  

A blend of pinot noir and chardonnay, the Ruinart Rosé cuvée, is a tribute to Ruinart’s visionary spirit. In 1764, Ruinart became the first champagne house to market a rosé champagne, then known as oeil de perdrix (partridge eye). The jeroboam format helps preserve the freshness and aromatic richness of the wine, while the precious artwork that encases the bottle expresses Maison Ruinart’s signature elegant simplicity.  

ALCOHOL ABUSE IS DANGEROUS FOR YOUR HEALTH. PLEASE DRINK RESPONSIBLY.