Louis Vuitton unveils La Beauté Louis Vuitton, a new creative universe led by Dame Pat McGrath 

Louis Vuitton has embarked on a new creative journey with the arrival of La Beauté Louis Vuitton, a makeup collection that transcends the product to elevate beauty into a sensory and artistic experience.

Faithful to its heritage and spirit of innovation, the Maison offers creations conceived as precious objets d’art designed to be kept and passed on forever.  

Led by Dame Pat McGrath, appointed Creative Director, Cosmetics for La Beauté Louis Vuitton, the line was launched in China on August 20 ahead of the global launch. Revered as a visionary, the makeup artist brings bold and timeless artistry to the House, where innovation fuses with emotion and excellence. 

The collection counts 55 lipstick shades, ten balms and eight eyeshadows, elevated by a design from Konstantin Grcic along with an olfactory signature unique to the collection by Louis Vuitton Master Perfumer Jacques Cavallier Belletrud. Designed to be refillable, the creations combine refinement, sustainability and exceptional savoir-faire. 

Connecting with Louis Vuitton’s history and iconic vanity cases, La Beauté Louis Vuitton is accompanied by a stunning Vanity Trunk and a line of small leather goods that become everyday beauty ritual companions.  

Conceived with meticulous attention to every detail, La Beauté Louis Vuitton embodies a deep commitment to ecodesign, where each component fuses innovation, refinement and environmental responsibility. Designer Konstantin Grcic places sustainability at the heart of this vision: “Whenever possible we chose products that are refillable rather than discarded when they’re empty. We selected materials such as brass and aluminum to minimize the use of plastic and increase the lifetime of the products. Our approach is anchored in durability and quality, aligned with our desire and commitment to sustainability. These are objects to be used daily, to be kept for years and enjoyed again and again.” — Konstantin Grcic, industrial designer.   

This first collection is available from August 29 in select Louis Vuitton stores and on louisvuitton.com.