LVMH Watch Week 2026: Milan hosts the new edition of the early-year watchmaking event

From January 19th to 21st 2026, Milan will host the seventh edition of LVMH Watch Week.

This prestigious event will allow nine Maisons from the LVMH Group to present their new watchmaking creations. Each Maison will take the opportunity to unveil their innovations and savoir-faire to an audience of international journalists, clients, and retailers.

After notable initial editions that showcased the Group's key markets, LVMH has this time chosen Italy as the setting for this annual gathering. This event, now highly anticipated by the entire watchmaking community, will bring together in Milan: Bvlgari Horlogerie, DANIEL ROTH, gérald genta, Hublot, L'Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and ZENITH. 

"The seventh edition of LVMH Watch Week will be held in Milan in January 2026, bringing together nine LVMH watchmaking Maisons. This major event will provide new driving force for this essential gathering in the fine watchmaking sector. Starting early in the year, it allows us to present our brand-new creations to our partners, journalists, and clients. For 2026, we are already planning significant novelties and exceptional pieces across all our Maisons, all united – in their diversity and complementarity – by the Group's creative passion," states Jean-Christophe Babin, CEO of the LVMH Watch Division and CEO of Bvlgari.

This seventh edition of LVMH Watch Week will attest to the strong creative dynamism of the Group's watchmaking division.