Moët & Chandon returns as title partner of the Formula 1 Belgian Grand Prix, celebrating victory and savoir-faire

This weekend, Moët & Chandon returns as Title Partner of the Formula 1 Belgian Grand Prix for the second consecutive year, reaffirming its historic connection with the sport and its iconic role in celebrating Formula 1’s greatest victories.

As part of LVMH’s Global Partnership with Formula 1, the Maison once again brings together celebration, hospitality and exceptional craftsmanship throughout the race weekend at Spa-Francorchamps.

Following its successful debut in Miami, La Maison LVMH returns to the heart of the Formula 1 paddock. Designed as an elegant atelier-inspired setting, the space showcases iconic creations from the Group’s partner Maisons, including Louis Vuitton’s emblematic Formula 1 Trophy Trunk, while Moët & Chandon designed the Silver Trophy. Live demonstrations by artisans from TAG Heuer and Louis Vuitton bring their exceptional craftsmanship to life, while an exclusive hospitality space hosted by Moët & Chandon welcomes guests throughout the race weekend.

For the first time, ten members of the LVMH’s Virtuosos program - the Group’s highest internal distinction, awarded for their commitment to their savoir-faire and Maison, and recognizing excellence in the métiers of Creation, Craftsmanship, and Client experience - were invited to experience the world of Formula 1 from the inside, attending practice sessions, exploring the paddock, and gaining a deeper understanding of the partnership through an exclusive masterclass.

This initiative is a way to recognize the commitment of the Virtuosos, strengthen their sense of pride and belonging, and draw parallels between their expertise and the Group’s shared values in this iconic sport: excellence, collective performance, innovation and emotion.

Moët Hennessy partnered with Formula 1 to unveil The Out Lap, an innovative hospitality experience featuring live culinary performances by acclaimed chef Yannick Alléno.

Continuing one of Formula 1’s most iconic traditions, Kimi Antonelli celebrated on the podium with the legendary Moët & Chandon Jeroboam while receiving the Moet & Chandon Silver Trophy, a contemporary tribute to the historic trophy won by Jacques Villeneuve in 1997.